September 21, 2018
Hannah Brenner
Gaining consumer trust

Trust and authority are key when trying to grow a brand. Pay attention to any reviews online because consumers will consider them before making a purchase. Another good thing to look into would be cause marketing. Econtent said, "Cause marketing, in a nutshell, is a corporate responsibility to support a social movement or purpose. A study conducted by Cone/Porter Novelli found that 77% of consumers feel stronger emotional connections with purpose-driven companies over traditional ones–making this an incredibly powerful psychological marketing tactic." Finally, create an online presence that comes off more as a person than a brand. If your business was a person, what would they be like? Funny? Serious? Think about it, and explore the possibilities!

3 Psychological Levers to Strengthen Consumer Confidence with Content Marketing

Creating customer confidence is one of the biggest, undying goals of content marketing. It's no secret that consumers these days are spoiled with choices. Regardless of the products or services they need, there are hundreds - maybe thousands - of brands that offer simil

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