The technical aspects of SEO are important, but algorithms are ever-changing. In contrast to this complexity and uncertainty lies one sure bet: quality content will never go out of fashion.
Content not only generates traffic and rankings but also educates visitors while encouraging their engagement. All of this can lead them towards conversion into brand customers. The content-first strategy is an SEO pillar that will help you rank higher, create thought leadership, and drive conversions.
This article by Marketing Tech provides great insight into a content-first approach to SEO.