You can create useful, relevant, and successful content!

First, figure out what your goals are. Create content that will give you the most return toward the specific goals you want to reach! Work on brand awareness, SEO rankings, and conversions. 

When you are focusing on brand awareness, take Search Engine Journal's advice. They said, "Transparency, honesty, authenticity, and storytelling are all good components to keep in mind when creating brand awareness content."

Finally, don't just make content to do it! You'll burn yourself out and you won't see the results you want. Do you research and use your time wisely.