June 14, 2019
Hannah Brenner
Are you tracking these metrics?

When it comes to SEO there are a few metrics you should definitely be tracking. 

Marketing Land said, "Solely focusing on traffic, though, risks missing more important metrics. Instead, your business needs to consider the quality of your traffic and whether it represents legitimate business opportunities."

Make sure you are assessing the traffic retention, backlink quality, and conversion rate over time. 

3 metrics small businesses should track to measure SEO success - Marketing Land

Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy.Three metrics, in particular, are useful: Currently, small businesses rely on traffic as the primary barometer of SEO success.

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