May 10, 2019
Hannah Brenner
Are your Instagram stories working for you?

How do you measure how your Instagram stories are performing?

Social Media Examiner said, "For Instagram, website clicks and swipe-ups are important metrics to track to assess your audience’s behavior on the platform, but what happens when those people swipe up and get to your website? How many will make a purchase or sign up for your email list?"

Use the click through rate to figure it out. You'll have to look at your Instagram insights and Google Analytics. 

You will be able to learn a lot about the impact your Instagram stories have on sales and figure out what methods are working best!

How to Measure Your Instagram Stories ROI: Advanced Techniques

All of the above Instagram Insights data is important for understanding the impact of your stories on the platform, but if you want to see the impact Instagram has on your overall marketing strategy, you have to use Google Analytics.Here are a few ways you might use UTM

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