How do you measure how your Instagram stories are performing?
Social Media Examiner said, "For Instagram, website clicks and swipe-ups are important metrics to track to assess your audience’s behavior on the platform, but what happens when those people swipe up and get to your website? How many will make a purchase or sign up for your email list?"
Use the click through rate to figure it out. You'll have to look at your Instagram insights and Google Analytics.
You will be able to learn a lot about the impact your Instagram stories have on sales and figure out what methods are working best!