Why is Google Search Console important?

Google Search Console is an invaluable tool for anyone trying to increase traffic to their website.  For starters, it can help you see what you need to fix on your website. Can Google find it? Are there indexing issues? These […]

Do you use the color black in your marketing?

Do you use the color black in your marketing?  According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful.  Impact said, "Using black in support of additional elements […]

Why bother learning SEO?

Why bother learning SEO? It will help you drive traffic to your website and even increase conversions! Search Engine Optimization is a long-term strategy to drive organic traffic to your website. Unlike pay-per-click and other advertising methods, SEO will continue to […]

Ultimate SEO tips for beginners on where to begin

Beginning your journey in search engine optimization can be intimidating, but it's very manageable if you take it step by step.  At its base, SEO is about boosting website traffic and improving organic reach by ranking better on search engines.  […]

The latest advanced SEO techniques

Are you up to date with the latest in SEO? One advanced technique is to create a hub and then go into further detail on multiple topics within that broad topic. For example, the hub for this blog post would […]

The best place to start with keyword research

You'll see it everywhere in SEO tips – do keyword research! But, what does that mean? Where do you start? One place to begin is by checking out competitor keywords. Content Writers suggested, "Take a look at the keywords, phrases, […]

The ultimate SEO case study on travel brands

Travel brands are good at SEO. Really good. We can learn a lot from their strategies and techniques! One way travel brands win at SEO is by having landing pages for keywords. They also have really strong title tags and […]

If your content isn’t ranking, read this

Finding that the amazing content you wrote isn't performing like you hoped can be discouraging, but don't give up yet! There are a few reasons why that content might not be performing like you hoped.  Start by taking a hard […]

Check out this new Facebook marketing feature

There's an interesting new feature in Facebook marketing! Marketing Land reported, "The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed." They are calling it […]