Why do backlinks matter and how do you get them?

Backlinks are one of the pillars of SEO strategy. A backlink is a link to your website from another website, and they work almost like reviews to show that your site is high quality and relevant.  One way to quickly […]

Why content is a top factor for SEO ranking

Do you want to rank on Google? Of course you do! The best path to ranking well on Google is creating quality content that is relevant to readers. Search Engine Journal said, "If one thing matters more than anything to […]

Potential changes coming to Instagram

Instagram is working on some new updates that marketers should know about.  Search Engine Journal reported, "Instagram has been found testing several upgrades to stories that include a layout mode, new boomerangs, and redesigned icons." This will be especially helpful […]

SEO and link building

If you are working on link building, don't forget to check your bases when it comes to SEO! Check your page titles and your meta description first. Search Engine Land said, "While it won’t be as impactful as a page […]

Top tips for the Instagram algorithm

Instagram is a major platform for advertising in 2019. If you want to maximize your reach, you need to know how the algorithm works.  The Instagram app has an algorithm just like Google, and theirs also focuses on quality and […]

What makes good content?

Really good content has a few key qualities.  First and foremost – it makes sense for your business and your customers. The content you create should work with your objectives and the people you are trying to reach.  Good content […]

What could make Google reveal their Algorithm?

What could make Google reveal their Algorithm? Potentially, Australia! Gizmodo reported, "Facebook and Google could be forced to give up the deets about their secret sauce algorithms thanks to an Australian proposal for increased regulation of the tech giants." Australia […]

Why does mobile-first actually matter for SEO?

We can all agree that having a great mobile site is important for UX, but why exactly does it matter for SEO?  Adlibweb said, "It is important because if a site does not have a mobile-friendly version then that could […]

Is page speed really that important?

Is page speed really that important? Yes.  A slow page speed can impact your search rankings in a few ways. One is that having a slow page speed in general can lower your chances of ranking well, but internet users […]

Why you should have a plan for your Instagram page

If you have an Instagram page for your business, you should also have a plan! Social Media Examiner said, "Whether you’re a small business or a big brand, using a publishing calendar to plan your content will help you reach your objectives. […]

What do “impressions” actually mean on Instagram?

If you're using Instagram for you business, it helps to know what the word "impressions" means.  Hubspot said, "Impressions measure the number of times your post or ad appears to users." Seems simple enough! However, you also have to consider if […]

Do you use a pseudonym? Does Google care?

An interesting question was brought up to Google's John Mueller about author names. Does Google know or care if an author isn't using their real name?  SEO Rountable reported that Mueller tweeted, "Totally up to you — I doubt Google's […]

What does word count really mean for content curation

How many words should you be writing when creating content for your business?  It depends.  A good rule of thumb is to create content that is at least 500 words. However, word count actually isn't the most important aspect! Search […]

Standing out on Instagram

I'm sure you've heard – Instagram is all about creating your very own aesthetic.  Hootsuite said, "Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall […]