What theme should you use for your ecommerce site?

Choosing a WordPress theme can be difficult. It has to perform and look how you want it to! Quicksprout said, "Choosing the right WordPress theme is important for everyone, but it’s especially crucial for ecommerce businesses: Your theme will ultimately […]

What’s new with Instagram ads

Facebook ads have been growing and changing a lot recently, and Instagram ads are next. Marketing Land reported, "Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded […]

How to use red in marketing

Colors have meaning. They inspire a feeling.  Red is a very interesting color! It makes a statement, which can be great. However, it can also be connected to anger or negative emotions. Zest said, "Recognizing the two very different sides […]

Instagram stories for beginners

How do you create engaging Instagram stories? What is the appeal?  Surprisingly, it's not all about being perfectly polished and professional.  Social Media Examiner said, "Stories provide a way for you to become closer with your fans and followers, especially […]

How marketing and psychology are deeply connected

Marketing and psychology are deeply connected, and marketers can learn a lot from studies that have been conducted!  For example, Regan’s Reciprocity Experiment showed us that, "If you provide something of value to your customers or your website visitors, they will […]

How to make your content curation stand out

Content curation is a fantastic, efficient way to build your website content and reach your target audience. However, sometimes content curation turns into content "regurgitation." As Pam Marketing Nut said, "Many lazy marketers start copying, pasting and regurgitating other people's […]

Why athletes are the new influencers

Athletes have always been marketing powerhouses. However, their place in advertising is shifting lately. Adweek said, "Brands are no longer using such figures to simply catch the eye of their audience but instead focus their attention on finding stars that […]

Why content marketing is an important skill

Some people say that content marketing is a "soft skill." We disagree. Content marketers use a variety of really important skills to make an impact. They reach their target audience, drive sales, and make those conversions.  Copyblogger said, "No matter […]

How to make a great Pinterest!

How do you make a great pin? First, learn from others! The pins that show up on your feed are obviously seeing some success – what are they doing right? Also, when you do get a successful pin learn from […]

The basics on how to start using Google Analytics

If you have never used Google Analytics before, we're here to give you a quick overview! Google Analytics is a great tool for SEO and can help you learn more about how your website and content are performing. After you […]

How you can grow your business with Google’s tools

Tools like Google Search Console and Google Webmaster can play a significant part in growing your business. The analytics you can access can give you incredible insight into your audience and your website's performance. This is especially true with mobile […]

Why does local search matter in SEO?

Why does local search matter in SEO? It helps you connect to potential customers or clients in your direct area. This is especially helpful for those that have a storefront or provide a service in person. In that case, your […]