How to increase engagement on Instagram

If you want to increase engagement on your Instagram page, it's a good idea to check the statistics. Between the different types of posts, multiple images are shown to have 2.2% more engagement than single posts, but video posts perform […]

Facebook users are moving to other platforms

Facebook is a staple in social media marketing. However, many brands should consider posting on other platforms as well! Forbes reported, that many Facebook users are being lost to Pinterest, YouTube, and Twitter. They said, "In June 2018, Facebook marked […]

How you can utilize content curation blogs as a reader

There is a lot of content out there in the world today. Some people find themselves overwhelmed with professional networking and staying on top of current topics. Others completely miss the new information and find themselves falling behind. This is […]

Ways you can work on your off-page SEO this year

Once you have put some work into optimizing your website, move on to some off-page SEO techniques. What is off-page SEO? SEO basics defined it as, "Off-page SEO can be divided into few parts like link building, social media activities, […]

Which types of content work best for local SEO?

Which types of content work best for local SEO? Search Engine Journal has a list of a few great options, one of which is landing pages! It's often a good idea to create a landing page on your website for […]

Instagram testing ‘creator accounts’ for Influencers

Instagram is changing in the age of influencers. Many influencers rely heavily on the Instagram platform, and many businesses are turning to influencer marketing. In response to this influx, Instagram is testing "creator accounts." USA Today reported, "Its goal is […]

Actionable Instagram Strategies for B2B

Instagram might not seem like the best tool for B2B marketing since it reaches individual users, but with the right strategy it can be successful! Social Media Examiner said, "With only 30% of B2B companies leveraging Instagram for content marketing, there’s plenty […]

Out of ideas? Try these unusual sources

Some days it just seems like you've exhausted all of your sources and you can't find any good content! If you're stuck, try looking through peer-reviewed literature! When you curate it, turn the academic jargon into something your audience will […]

Amazing ways you can Build a Personal Brand

Have you ever heard of a brand bible? It may sound silly, but it's great to have a set of guidelines even when you're branding yourself. Ladders said, "From there, you can start putting it all into action. Lockdown a […]

What does clickbait even mean?

Clickbait is a buzzword in the digital marketing space – but what does it really mean? To most, it's a negative term that has come to mean tricking someone to click on your page with a misleading title. However, the […]

Mobile First Indexing Could Take Years

There is constant conversation these days about mobile first indexing because Google has said they are moving that way. However, that doesn't mean it is happening overnight. SEO Roundtable reported, "I keep getting asked if Google is now done migrating […]