SEO can get you ahead

Forbes reported a powerful statistic about search engine optimization and why it is so vital. They said, “With the front page of Google receiving 95% of all web traffic, while other pages receive 5% or even less, you really need […]

What to do if your organic traffic is dropping

If your organic traffic numbers are dropping instead of going up, there is definitely a problem. However, don't panic! There are ways to reverse that trend! First, check the simple website performance, because a kink there could definitely make an […]

What to avoid in content marketing

Content is King, build it and they will come. Have you heard those sayings? There is absolutely some truth to them, but if your content isn’t performing as well as you hoped it would, these could be the reasons why! […]

Working together with one content strategy

Forbes said that when many different employees throughout an organization are creating content, it can get confusing and discombobulated. They also said, “To achieve a unified content strategy, there must be a centralized content management tool used by the entire […]

Content that keeps working for you

This article has some great information about organizing your website and being very intentional with your content. Is has examples of structure and site organization. They said, “Too many people fall into the trap of churning out blog content for […]

Finding a balance between curating and creating

In a perfect world there would be an abundance of created content for your blog, but most of the time that just isn’t possible. Creating large amounts of custom blog posts is expensive and time consuming, not to mention difficult […]

Getting started with SEO copywriting

Just dipping your toes into writing for SEO? Not sure where to start? Not to worry, we have resources! Joost de Valk and and Marieke van de Rakt are definitely thought leaders in this department, and Marieke put together a […]

Marketing on Twitter

Not sure where to start on a twitter page? The first thing to remember once you set up your profile is that Twitter is a little different than many other social platforms. Twitter revolves around interaction and if you want […]

Gaining consumer trust

Trust and authority are key when trying to grow a brand. Pay attention to any reviews online because consumers will consider them before making a purchase. Another good thing to look into would be cause marketing. Econtent said, "Cause marketing, […]

What we can learn about SEO from kids

Do kids know anything about SEO? Probably not, but they do search on Google and we can absolutely learn from their thought processes. Google told some children to use the search box and find out what dolphins eat. What they […]

SEO is anything but boring!

Does SEO sound boring to you? I'm here to tell you that is not the case! Writers can still be creative and have fun while optimizing content for search engine optimization! Search Engine Watch says it's important to find the […]

How content can help you build a stronger brand

Multi Channel Merchant writers were right on the money when they said, “One of the best ways to build your brand is with the creation of excellent content. This will help ensure you build trust in your brand while educating […]

Common website design problems in ecommerce

In ecommerce, your website is your storefront. If it doesn't look great and function well, that could definitely impact your sales. Make sure your website is optimized for ecommerce – from the navigation and content to the backlinks. Business.com said, […]

How Pinterest can contribute to your online presence

Pinterest is becoming a very valuable tool for ecommerce and reaching new audiences.  While much of its base is still very product based, even some businesses that market services are using the tool to reach new audiences. Smart Brief said, "With […]

Why Written Content is an Effective Tool

If you are looking to reach a larger audience, written content can help you accomplish that. We have all zoned out while watching a video and absorbed only some of the information, but reading required focus and results in a higher […]