How content can help you build a stronger brand

Multi Channel Merchant writers were right on the money when they said, “One of the best ways to build your brand is with the creation of excellent content. This will help ensure you build trust in your brand while educating […]

Common website design problems in ecommerce

In ecommerce, your website is your storefront. If it doesn't look great and function well, that could definitely impact your sales. Make sure your website is optimized for ecommerce – from the navigation and content to the backlinks. Business.com said, […]

How Pinterest can contribute to your online presence

Pinterest is becoming a very valuable tool for ecommerce and reaching new audiences.  While much of its base is still very product based, even some businesses that market services are using the tool to reach new audiences. Smart Brief said, "With […]

Why Written Content is an Effective Tool

If you are looking to reach a larger audience, written content can help you accomplish that. We have all zoned out while watching a video and absorbed only some of the information, but reading required focus and results in a higher […]

The Power of Optimizing Existing Content

If you want to learn more about content optimization, this article from Content Standard is a great resource. They said, "Fresh content is always important. However, there is a way to also integrate updating past content, especially when you’ve developed […]

Utilizing Google Analytics

When trying to connect with your customers, your value proposition should line up with what your customers respond to. You can actually use Google Analytics to help you fine tune that. Practical Ecommerce said, "Data from Google Analytics can be […]

What you need to know about the mobile Facebook changes

In case you didn't know, Facebook is making some changes to its mobile platform and you should take note! There are new options for businesses to promote locally. Marketing Land said, "For the redesigned mobile Pages, Facebook is giving more […]

What happens when Facebook goes down

Facebook was down for a few hours this week, and the internet did not know what to do with itself. Comicbook reported, "Users around the world attempted to log in today only to discover that the services weren't just being […]

Fine tuning your business’s Instagram profile

The first thing visitors see when they click on your Instagram profile is your profile picture and your bio. Do they accurately represent your brand and the message you want to portray? Business 2 Community says, “It needs to quickly […]

Using Google Analytics for Ecommerce

Your Google Analytics can actually help you plan inventory for your ecommerce business. Practical Ecommerce said, “Overestimating inventory needs can be costly. But underestimating can be costly, too — hurting revenue and profit. Just-in-time inventory preserves cash, reduces storage needs, […]