Using video in your content marketing strategy

Video is a valuable addition to any content marketing strategy.  Not only is it engaging and multifunctional, video marketing is actually proven to increase conversions.  Business.com reported, "According to a study from WowMakers, video on a landing page can increase conversion […]

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Two brand building techniques for 2020

2020 is the year to build up your brand! Don't know where to start? Looking for some fresh ideas? You're in the right place! Here are two brand building techniques to try this year.  1. Rethink your colors Is it […]

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Using keywords effectively in your writing

Keywords are important phrases often searched that relate to your website and can be used strategically in content to increase traffic.    Effectively using keywords in your writing is really the key to optimizing your blog posts for SEO. Today […]

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The best psychology tricks to use in your blogs

It's simple: you want to present yourself in the best light and psychology can help you do so.  In reality you probably already do this. For example, you can strategically frame your content to influence how the reader sees you. […]

These SEO tips are way outdated

Are you living in the SEO past? Search engine optimization best practices are constantly changing, so if you haven't kept up with the changes you might be using old tactics.  Tech Radar said, "In layman’s terms, black hat SEO consists […]

Verification changes coming to Facebook

Some pages are verified on Facebook with a blue check mark while some have a gray check mark.  The gray checks will be going away.  Marketing Land reported, "Facebook’s gray verified pages offered small businesses an easy way to verify […]

How to evaluate ROI in branding

In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure.  Instead of trying to isolate just branding or just design, you need to look at those things as part of […]

Not all content marketing is created equal

Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid.  Don't: Stuff […]