Verification changes coming to Facebook

Some pages are verified on Facebook with a blue check mark while some have a gray check mark.  The gray checks will be going away.  Marketing Land reported, "Facebook’s gray verified pages offered small businesses an easy way to verify […]

How to evaluate ROI in branding

In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure.  Instead of trying to isolate just branding or just design, you need to look at those things as part of […]

Not all content marketing is created equal

Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid.  Don't: Stuff […]

When content lets the reader down

The last thing you want your content to do is disappoint the reader.  Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]

Important update on Google Search Console and videos

Google has recently added video reports to its Google Search Console.  SEO Roundtable reported, "There is a video enhancement report to help you debug issues with your videos in Google search and there are video performance reports to show you […]

How do mobile conversions stack up to digital?

We all know that mobile is important – why else would Google be switching to mobile-first indexing?  But, are there more conversions on mobile or desktop? Marketing Land reported, "Mobile conversions growing but less valuable. But while mobile conversions grew a […]

Why is Google Search Console important?

Google Search Console is an invaluable tool for anyone trying to increase traffic to their website.  For starters, it can help you see what you need to fix on your website. Can Google find it? Are there indexing issues? These […]

Do you use the color black in your marketing?

Do you use the color black in your marketing?  According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful.  Impact said, "Using black in support of additional elements […]