It's a question SEO professionals have been asking for years – do crawl rates spike before Google does an algorithm update? Originally, Gary Illyes of Google tweeted a response saying that was a myth back in 2016. However, he recently […]
The last thing you want your content to do is disappoint the reader. Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]
Google has recently added video reports to its Google Search Console. SEO Roundtable reported, "There is a video enhancement report to help you debug issues with your videos in Google search and there are video performance reports to show you […]
We all know that mobile is important – why else would Google be switching to mobile-first indexing? But, are there more conversions on mobile or desktop? Marketing Land reported, "Mobile conversions growing but less valuable. But while mobile conversions grew a […]
Google Search Console is an invaluable tool for anyone trying to increase traffic to their website. For starters, it can help you see what you need to fix on your website. Can Google find it? Are there indexing issues? These […]
There isn't one reason why content marketing is important, there are a ton of reasons! It can build brand authority, trust, and should be a vital part of your SEO strategy! Inside Small Business said, "Content marketing is about giving […]
Influencer marketing is everywhere. It seems to be growing exponentially! But, why is it so successful? Psychology says it's because of social proof. Forbes said, "According to research, when we feel pressure to conform to social expectations, our brains signal that […]
To become a better writer you don't necessarily have to spend a long time working at it. There are a few things you can do right now! You could start by making bullet points in your writing But, make sure […]
Did you know that over a third of companies in the United States don't have an employer brand strategy? Small Biz Trends reported, "More than two thirds or 39.8% don’t know enough about it to come up with an employer […]
Do you use the color black in your marketing? According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful. Impact said, "Using black in support of additional elements […]
There have been a few updates in Google Search Console that anyone in SEO should know about! Google said, "With the move to the new Search Console, we've decided to clean up some parts of the Search Console API as well." […]
Why bother learning SEO? It will help you drive traffic to your website and even increase conversions! Search Engine Optimization is a long-term strategy to drive organic traffic to your website. Unlike pay-per-click and other advertising methods, SEO will continue to […]
Beginning your journey in search engine optimization can be intimidating, but it's very manageable if you take it step by step. At its base, SEO is about boosting website traffic and improving organic reach by ranking better on search engines. […]
Are you up to date with the latest in SEO? One advanced technique is to create a hub and then go into further detail on multiple topics within that broad topic. For example, the hub for this blog post would […]
Google Search Console is a great tool for anyone trying to increase visibility for their Ecommerce store. WooCommerce is one of the top platforms for online stores, and they recommend setting up Google Search Console for your website. Once you […]