Are you living in the SEO past? Search engine optimization best practices are constantly changing, so if you haven't kept up with the changes you might be using old tactics. Tech Radar said, "In layman’s terms, black hat SEO consists […]
Some pages are verified on Facebook with a blue check mark while some have a gray check mark. The gray checks will be going away. Marketing Land reported, "Facebook’s gray verified pages offered small businesses an easy way to verify […]
In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure. Instead of trying to isolate just branding or just design, you need to look at those things as part of […]
We should always be looking for ways to improve our content creation for better performance. In fact, there are a few things you can try today! For example, do you have a calendar? Have you looked at analytics? Both of […]
Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid. Don't: Stuff […]
It's a question SEO professionals have been asking for years – do crawl rates spike before Google does an algorithm update? Originally, Gary Illyes of Google tweeted a response saying that was a myth back in 2016. However, he recently […]
The last thing you want your content to do is disappoint the reader. Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]
Google has recently added video reports to its Google Search Console. SEO Roundtable reported, "There is a video enhancement report to help you debug issues with your videos in Google search and there are video performance reports to show you […]
We all know that mobile is important – why else would Google be switching to mobile-first indexing? But, are there more conversions on mobile or desktop? Marketing Land reported, "Mobile conversions growing but less valuable. But while mobile conversions grew a […]
Google Search Console is an invaluable tool for anyone trying to increase traffic to their website. For starters, it can help you see what you need to fix on your website. Can Google find it? Are there indexing issues? These […]
There isn't one reason why content marketing is important, there are a ton of reasons! It can build brand authority, trust, and should be a vital part of your SEO strategy! Inside Small Business said, "Content marketing is about giving […]
Influencer marketing is everywhere. It seems to be growing exponentially! But, why is it so successful? Psychology says it's because of social proof. Forbes said, "According to research, when we feel pressure to conform to social expectations, our brains signal that […]
To become a better writer you don't necessarily have to spend a long time working at it. There are a few things you can do right now! You could start by making bullet points in your writing But, make sure […]
Did you know that over a third of companies in the United States don't have an employer brand strategy? Small Biz Trends reported, "More than two thirds or 39.8% don’t know enough about it to come up with an employer […]
Do you use the color black in your marketing? According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful. Impact said, "Using black in support of additional elements […]