Top tips for the Instagram algorithm

Instagram is a major platform for advertising in 2019. If you want to maximize your reach, you need to know how the algorithm works.  The Instagram app has an algorithm just like Google, and theirs also focuses on quality and […]

What makes good content?

Really good content has a few key qualities.  First and foremost – it makes sense for your business and your customers. The content you create should work with your objectives and the people you are trying to reach.  Good content […]

What could make Google reveal their Algorithm?

What could make Google reveal their Algorithm? Potentially, Australia! Gizmodo reported, "Facebook and Google could be forced to give up the deets about their secret sauce algorithms thanks to an Australian proposal for increased regulation of the tech giants." Australia […]

Why does mobile-first actually matter for SEO?

We can all agree that having a great mobile site is important for UX, but why exactly does it matter for SEO?  Adlibweb said, "It is important because if a site does not have a mobile-friendly version then that could […]

Is page speed really that important?

Is page speed really that important? Yes.  A slow page speed can impact your search rankings in a few ways. One is that having a slow page speed in general can lower your chances of ranking well, but internet users […]

Why you should have a plan for your Instagram page

If you have an Instagram page for your business, you should also have a plan! Social Media Examiner said, "Whether you’re a small business or a big brand, using a publishing calendar to plan your content will help you reach your objectives. […]

What do “impressions” actually mean on Instagram?

If you're using Instagram for you business, it helps to know what the word "impressions" means.  Hubspot said, "Impressions measure the number of times your post or ad appears to users." Seems simple enough! However, you also have to consider if […]

Do you use a pseudonym? Does Google care?

An interesting question was brought up to Google's John Mueller about author names. Does Google know or care if an author isn't using their real name?  SEO Rountable reported that Mueller tweeted, "Totally up to you — I doubt Google's […]

What does word count really mean for content curation

How many words should you be writing when creating content for your business?  It depends.  A good rule of thumb is to create content that is at least 500 words. However, word count actually isn't the most important aspect! Search […]

Standing out on Instagram

I'm sure you've heard – Instagram is all about creating your very own aesthetic.  Hootsuite said, "Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall […]

Google added THIS to the developer’s guide

Google has a Search developer's guide, and it just got a new addition you should know about.  Search Engine Land reported, "On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how […]

Marketing with the color orange

Do you use orange as one of your brand's colors? Considering it?  The color orange is bold, and according to psychology is invokes a few emotions.  Impact said, "In the marketing world, orange is often used to portray youth, playfulness, […]

Google’s June “Core” update

Did you know that there was a Google Algorithm update in June? It's being called the core update and we have all the info.  Tall Wave reported, "Their June 2019 Core Update was announced via Twitter this year in an attempt to […]

The best tips and tricks for content creation

What do good content creators do?  For one, they create a sense of curiosity in their readers. The Next Web said, "The safest way to go about this is by splitting your piece of information into half and sharing the […]