I'm sure you've heard – Instagram is all about creating your very own aesthetic. Hootsuite said, "Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall […]
Google has a Search developer's guide, and it just got a new addition you should know about. Search Engine Land reported, "On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how […]
Do you use orange as one of your brand's colors? Considering it? The color orange is bold, and according to psychology is invokes a few emotions. Impact said, "In the marketing world, orange is often used to portray youth, playfulness, […]
Did you know that there was a Google Algorithm update in June? It's being called the core update and we have all the info. Tall Wave reported, "Their June 2019 Core Update was announced via Twitter this year in an attempt to […]
What do good content creators do? For one, they create a sense of curiosity in their readers. The Next Web said, "The safest way to go about this is by splitting your piece of information into half and sharing the […]
Everyone gets a little writer's block every once in a while. If you're looking for ideas you might turn to generators. Blog title and idea generators are out there – but are they actually worth your time? Appy Pie said, […]
SEO builds an important foundation for Ecommerce and driving traffic to your website. Certain tactics are at the base of SEO and deserve your time and attention. One of those is links. As Genius Ecommerce said, "The more trusted you […]
If you think you've got this content marketing thing down, here are a few things you should check. First, are you promoting your content? Is it multi-purpose? Are you focusing on core content? Search Engine Journal said, "Core content is […]
Google knows when a crisis is happening. Search Engine Journal said, "A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises. . . While the said event is taking place, Google will increase […]
Google Search Console has seen a lot of change recently, but the remaining features are probably safe. John Mueller from Google tweeted, "If it's in the old SC, you can just use it there for now — it doesn't really […]
Mobile-friendly websites are a requirement these days for SEO. If you use WordPress, there are some plugins that could help! Search Engine Journal said, "When talking about mobile solutions for WordPress, WP Touch is the first that comes to mind. This very […]
When is the last time your focused some effort on local SEO? Local is great for businesses with a storefront that primarily sell in their area. With a little work, you can optimize your site to perform better locally. The […]
If you have been preparing for mobile first indexing, good for you! However, even if you are prepared your site might not have been moved yet. There are many websites that still haven't been switched over. The good news is […]
Content marketing and Ecommerce are a great pair! You can drive traffic to your website and increase your authority when you have great content. eSellerCafe said, "The first thing you should do is set clear goals and objectives. These will […]
When done well SEO and PPC will both drive traffic to your site, but in different ways. SEO brings in higher quality leads, and 70% of the people in Databox's survey said it generated more sales. They reported, "For long-term […]