Did you miss the Facebook reach estimates? They’re back!

Facebook has brought back an old feature where they would show reach estimates for custom audiences in ads.  Marketing Land reported, "The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to […]

Don’t do this on Facebook

Facebook is not impressed with overly exaggerated health claims.  In fact, Marketing Land reported, "Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well as […]

How do you think about curating content?

Your approach and your strategy with curating content is a vital part of your SEO strategy.  Forbes said, "It can drive traffic to your website, encourage customers to sign up to your mailing list or even be the tipping point […]

A checklist for content creation

Do you ever wish you just had a checklist for creating content? We have good news! The Content Marketing Institute put together a great checklist with a lot of great tips! They said, "To use the checklist properly, get all […]

Addition to Google Search Console

Google Search Console has an important addition! SEO Roundtable reported, "Google has added mobile-first indexing information including if you are on mobile-first indexing, if so, when you switched over and so on, to the toolsets and reporting within Google Search […]

Why you need SEO for Ecommerce

For Ecommerce, SEO is absolutely vital. Especially when you don't have a physical storefront the traffic to your site is very important.  Agency Partner said, "Due to the competitive nature of ecommerce, SEO is the critical component needed to raise […]

Analytics to help your conversion rate

If your conversion rate isn't where you want it to be, there are a few analytics that could help.  The first place you should look is the bounce rate. Search Engine Journal said, "People can leave a webpage for a […]

Here are some solid SEO tips

Want SEO tips? We have them! Start by focusing on the basics. SEO is about great content! Don't lose sight of that.  Other important basics of SEO are page speed, backlinks, and making sure your site is technically sound.  Additionally, […]

Update on the Instagram Explore ads

Have you heard that Instagram is going to have ads on its Explore feature? AdAge said, "The sponsored posts are not visible in the top Explore gallery, which is the first page people see when they enter the section. The […]

Coming up with a lot of topic ideas using google

Is it time for a brainstorming session? Coming up with topic ideas can be challenging – especially if you're stuck or feeling stressed about time! Try using Google's autocomplete search feature! That will show you what people are already searching […]

How to start learning about SEO

You can learn valuable information about search engine optimization in just a few minutes! Start by learning the basics about keywords and how they work, then move on and actually optimize your page. Purple Pass said, "One way to optimize […]

Best blogging for SEO

How do you blog better for SEO? The first step is to make sure you're actually writing for an audience, not an algorithm. Rise Up Writers said, "Write for people. That’s what really matters, and it’s the kind of thing search engines […]

Using Google Analytics for UX

Google Analytics is a powerful tool, it can even be used for website UX! As UX Design said, "UX and conversions are highly intertwined concepts. Even the best Digital Marketing campaigns fail to get you leads if the landing page UX is […]

SEO for any algorithm update

Changing your SEO strategy drastically every time Google has an algorithm is inefficient and exhausting. Instead, there are some things you can do to build your algorithm update resistance.  Search Engine Journal said, "The only way you’re going to benefit […]

Change in search console preferred domain

If you use the preferred domain setting in Google Search Console, we have an update for you! Search Engine Journal reported, "Google is sunsetting the preferred domain setting in Search Console that allowed site owners to specify which URL to display in […]