As a marketing professional or a site owner, it can be difficult to perfect your SEO strategy. The rules seem to change constantly, and there are always new algorithm updates or releases to contend with. The good news is that […]
Sometimes, psychology is all in the numbers. Alt Creative said, "Like with color, numbers have their psychological meaning. As marketers, knowing the meaning behind a given number can go a long way to allow you to effectively market your brand." […]
When it comes to optimizing an Ecommerce store, there is a lot to consider! Alexa has a comprehensive checklist of 40 things you should look into when optimizing your online store. First on the list is a mobile friendly, responsive […]
There are a few SEO techniques that can help tremendously when starting your business. We say it all the time, but it is incredibly important to remember that quality content comes first. "Google pays attention to such things as the […]
Starting a new blog from nothing can be very difficult – no doubt about it! There are so many decisions to make – what will the blog be about? What is the "voice" of the blog? What is the audience? […]
Consistent, regular content is great for your brand and for SEO. A common question is – if a competitor writes a great article, should I curate it? Web Designer Depot argues that you should. They said, "If you truly believe […]
Proper research is the key to getting ahead of the competition, but most businesses overlook the importance of research. That means that any company willing to put the time and effort into performing thorough analysis will have an instant advantage […]
Have you ever heard of YouTube SEO? It's not actually related to your rankings on Google. YouTube SEO is about taking steps to have your video rank higher on YouTube's website or app! Some things YouTube uses to rank videos […]
Mobile-first indexing has been a huge change in the SEO world, so make sure your mobile site is in tip-top shape! Google has prioritized mobile, which means your mobile site is the one that will primarily be crawled and indexed. […]
Google recently added some new features to its search console. Search Engine Roundtable reported, "Google has added to the Google Search Console performance reports a filter under the 'search appearance' filter for both event listings and event details. This is […]
The ecommerce industry holds so much potential to reap the benefits of search engine optimization. It's all about driving traffic to your site to make a sale. First on your list should be to work on your "EAT score" – […]
Search Engine Journal said, "To see any profitable traffic and high-quality inbound leads coming in through user search, you have to strategize your content around solid SEO." To do that, brand tightly and define the area or areas your content […]
SEO is key when driving traffic to your website, but there are also some ways to supplement it that can really make an impact. Guest blogging is a fantastic way to reach new audiences that are interested in your area of […]
Edgy Labs created a list of ten metrics to know when analyzing content marketing. They said, "One of the most significant content marketing metrics that you should consider if you want to keep track of your efforts is demographics. Keep […]
To outrank the competition, focus on producing unique, quality content. Search Engine People said, "Trying to force your way to the top of the search results is exhausting and expensive. It's easy to get hung up on strategies like link building, […]