Back to basics: What is content marketing?

What is content marketing? It's all around you. That great article you read about your industry the other day? That's right, it was most likely content marketing. The Content Marketing Institute defines it as, "Content marketing is a strategic marketing […]

What to write about this month

Writer's block? Take some inspiration from lesser-known holidays this month! You can try to connect to Hispanic Heritage Month or National Coffee Day on September 29. Practical Ecommerce suggested, "In September, consider telling a story about privacy or more specifically […]

Google’s August update

Google's August 1 update, which some are calling the, "Medic update" has been rolled out. As said in Search Engine Land, "I collected over 300 domains from SEOs who said they were impacted and ran the results after manually categorizing […]

Google speed updates

Quick update – Google is speeding up some searches! "VentureBeat reports Google is now speeding up some search queries by two-times by using Service Workers, a script that your browser runs in the background. Google said this currently only works on Chrome […]

Overcoming content marketing challenges

With every task comes challenges, and content marketing is no exception. SEM Rush and The Content Marketing Institute did some research to find out what challenges content marketing professionals face. The Marketing Profs reported, “Content writers say their top challenges […]