Be a better startup blogger

How do you become a better blogger for your startup? Make the time for blogging and stick to it. Keep your blog current with industry news so others look to you as a thought leader. Also, don't be afraid to […]

Steps to creating a great blog post

There are a few steps you can take to create your best blog post yet!  The first step is always deciding on a topic. Thinking of some interesting ideas first, then checking keywords is a great way to find the […]

The best ways to blog for ecommerce

Blogging is a great way to work on your SEO for your ecommerce business.  Prisync said, "Search engines love sites that are regularly updated with fresh content and new insights. Fortunately, the freshness factor is factored into the algorithms, where search engines […]

Creating content for mobile

Prioritizing mobile for your website is incredibly important, and that includes content!  Start by making sure your website is mobile friendly, then focus on the content. Titles and media descriptions are important and remember that users will be tapping instead […]

What the best blogs have in common

What to all the best blogs have in common? The Content Marketing Institute went to find out. They said, "Despite the challenges, brands and individuals have managed to engineer considerable success through carefully planned content strategies that owe just as much to […]

Getting content approved

Content creation is fantastic! But it can sometimes get bogged down in the details and the process. First, figure out how your client ticks. They have other things to worry about, so find the best way to tap into what […]

Why athletes are the new influencers

Athletes have always been marketing powerhouses. However, their place in advertising is shifting lately. Adweek said, "Brands are no longer using such figures to simply catch the eye of their audience but instead focus their attention on finding stars that […]

How can blog posts be repurposed?

Content doesn't have to work for you just once. It can work for you again and again! Here are some ways you could re-purpose those old blog posts. You could take statistics from them and make a new infographic if […]

SEO strategies to start the new year off right!

2019 is the year you are going to rank better on Google. You can do it! Start of with some eye-catching headlines and follow them up with some longer blog posts. Optimizing for mobile is going to be really important […]

Looking past the “decision stage”

Many content marketers focus on just the buyer's decision stage for higher conversion. However, it's a good idea to look at the buyer's entire journey instead of just one stage. The three parts of the buyer's journey are the awareness […]

Out of ideas? Try these unusual sources

Some days it just seems like you've exhausted all of your sources and you can't find any good content! If you're stuck, try looking through peer-reviewed literature! When you curate it, turn the academic jargon into something your audience will […]

What does clickbait even mean?

Clickbait is a buzzword in the digital marketing space – but what does it really mean? To most, it's a negative term that has come to mean tricking someone to click on your page with a misleading title. However, the […]

Finding relevant content topics for your blog

Coming up with topic ideas to write about can sometimes be difficult. Here are a few places to start when you're stuck! Scrolling through Quora is a great idea if you're stuck, simply because you'll find questions that people on the […]