How can blog posts be repurposed?

Content doesn't have to work for you just once. It can work for you again and again! Here are some ways you could re-purpose those old blog posts. You could take statistics from them and make a new infographic if […]

SEO strategies to start the new year off right!

2019 is the year you are going to rank better on Google. You can do it! Start of with some eye-catching headlines and follow them up with some longer blog posts. Optimizing for mobile is going to be really important […]

Looking past the “decision stage”

Many content marketers focus on just the buyer's decision stage for higher conversion. However, it's a good idea to look at the buyer's entire journey instead of just one stage. The three parts of the buyer's journey are the awareness […]

Out of ideas? Try these unusual sources

Some days it just seems like you've exhausted all of your sources and you can't find any good content! If you're stuck, try looking through peer-reviewed literature! When you curate it, turn the academic jargon into something your audience will […]

What does clickbait even mean?

Clickbait is a buzzword in the digital marketing space – but what does it really mean? To most, it's a negative term that has come to mean tricking someone to click on your page with a misleading title. However, the […]

Finding relevant content topics for your blog

Coming up with topic ideas to write about can sometimes be difficult. Here are a few places to start when you're stuck! Scrolling through Quora is a great idea if you're stuck, simply because you'll find questions that people on the […]

Try these uncommon blogging strategies

Looking for a new blogging strategy? Trying to reach more people and increase engagement? Check the stats. Search Engine Journal put together some statistics about blogging, and found that many bloggers aren't implementing the most successful strategies! For example they […]

Steps to defining your content strategy

Search Engine Journal said, "To see any profitable traffic and high-quality inbound leads coming in through user search, you have to strategize your content around solid SEO." To do that, brand tightly and define the area or areas your content […]

Ways to supplement SEO when driving traffic

SEO is key when driving traffic to your website, but there are also some ways to supplement it that can really make an impact. Guest blogging is a fantastic way to reach new audiences that are interested in your area of […]