What does clickbait even mean?

Clickbait is a buzzword in the digital marketing space – but what does it really mean? To most, it's a negative term that has come to mean tricking someone to click on your page with a misleading title. However, the […]

Finding relevant content topics for your blog

Coming up with topic ideas to write about can sometimes be difficult. Here are a few places to start when you're stuck! Scrolling through Quora is a great idea if you're stuck, simply because you'll find questions that people on the […]

Try these uncommon blogging strategies

Looking for a new blogging strategy? Trying to reach more people and increase engagement? Check the stats. Search Engine Journal put together some statistics about blogging, and found that many bloggers aren't implementing the most successful strategies! For example they […]

Steps to defining your content strategy

Search Engine Journal said, "To see any profitable traffic and high-quality inbound leads coming in through user search, you have to strategize your content around solid SEO." To do that, brand tightly and define the area or areas your content […]

Ways to supplement SEO when driving traffic

SEO is key when driving traffic to your website, but there are also some ways to supplement it that can really make an impact. Guest blogging is a fantastic way to reach new audiences that are interested in your area of […]

Content marketing for B2B

When it comes to content marketing strategies, B2C businesses tend to do better than B2B. The Content Marketing Institute reported that there were three reasons for this – a lack of documented strategy, lack of consistency, bad content, trying to […]

Digital marketing and SEO take patience

Entrepreneur said, "To run the digital marketing race, you not only have to train but to change the way you train. By working to understand purchase cycles and how they fit into your marketing time line, you'll set your business […]

What to avoid in content marketing

Content is King, build it and they will come. Have you heard those sayings? There is absolutely some truth to them, but if your content isn’t performing as well as you hoped it would, these could be the reasons why! […]

Working together with one content strategy

Forbes said that when many different employees throughout an organization are creating content, it can get confusing and discombobulated. They also said, “To achieve a unified content strategy, there must be a centralized content management tool used by the entire […]

Content creation for ecommerce

Practical Ecommerce highly recommends a content hub and integrating SEO to connect with customers. Their guidelines for content creation say that content should be useful, informative, entertaining, or a mix of the three. They said, "Instead of trying to make the […]