Content marketing for B2B

When it comes to content marketing strategies, B2C businesses tend to do better than B2B. The Content Marketing Institute reported that there were three reasons for this – a lack of documented strategy, lack of consistency, bad content, trying to […]

Digital marketing and SEO take patience

Entrepreneur said, "To run the digital marketing race, you not only have to train but to change the way you train. By working to understand purchase cycles and how they fit into your marketing time line, you'll set your business […]

What to avoid in content marketing

Content is King, build it and they will come. Have you heard those sayings? There is absolutely some truth to them, but if your content isn’t performing as well as you hoped it would, these could be the reasons why! […]

Working together with one content strategy

Forbes said that when many different employees throughout an organization are creating content, it can get confusing and discombobulated. They also said, “To achieve a unified content strategy, there must be a centralized content management tool used by the entire […]

Content creation for ecommerce

Practical Ecommerce highly recommends a content hub and integrating SEO to connect with customers. Their guidelines for content creation say that content should be useful, informative, entertaining, or a mix of the three. They said, "Instead of trying to make the […]

What to write about this month

Writer's block? Take some inspiration from lesser-known holidays this month! You can try to connect to Hispanic Heritage Month or National Coffee Day on September 29. Practical Ecommerce suggested, "In September, consider telling a story about privacy or more specifically […]

Overcoming content marketing challenges

With every task comes challenges, and content marketing is no exception. SEM Rush and The Content Marketing Institute did some research to find out what challenges content marketing professionals face. The Marketing Profs reported, “Content writers say their top challenges […]