Enjoy the latest blogging strategies and tactics written by our team of SEO experts who also curate and share the most relevant blogging tips from other industry leading content marketing professionals.
Starting a blog can be an intimidating process. You can never be sure whether there are readers looking to consume your content, and competition can be fierce. Getting started is the most important step, but you can also position yourself […]
Athletes have always been marketing powerhouses. However, their place in advertising is shifting lately. Adweek said, "Brands are no longer using such figures to simply catch the eye of their audience but instead focus their attention on finding stars that […]
2019 is the year you are going to rank better on Google. You can do it! Start of with some eye-catching headlines and follow them up with some longer blog posts. Optimizing for mobile is going to be really important […]
Many content marketers focus on just the buyer's decision stage for higher conversion. However, it's a good idea to look at the buyer's entire journey instead of just one stage. The three parts of the buyer's journey are the awareness […]
For many new online entrepreneurs, a blog is the first logical step in their venture. A blog–whether it's to promote your personal brand or to showcase your products–is the foundation from which your entire digital marketing strategy can blossom. But […]
Looking for a new blogging strategy? Trying to reach more people and increase engagement? Check the stats. Search Engine Journal put together some statistics about blogging, and found that many bloggers aren't implementing the most successful strategies! For example they […]
One of the essential components of website marketing is blog writing. A great blog is built on a solid foundation of consistent, engaging, and relevant content. These are major factors in maintaining a blog with a good stream of traffic […]
Search Engine Journal said, "To see any profitable traffic and high-quality inbound leads coming in through user search, you have to strategize your content around solid SEO." To do that, brand tightly and define the area or areas your content […]
When it comes to content marketing strategies, B2C businesses tend to do better than B2B. The Content Marketing Institute reported that there were three reasons for this – a lack of documented strategy, lack of consistency, bad content, trying to […]
Entrepreneur said, "To run the digital marketing race, you not only have to train but to change the way you train. By working to understand purchase cycles and how they fit into your marketing time line, you'll set your business […]
Forbes said that when many different employees throughout an organization are creating content, it can get confusing and discombobulated. They also said, “To achieve a unified content strategy, there must be a centralized content management tool used by the entire […]
If your content marketing strategy isn’t working, don’t write off content marketing completely! There are many other options to try. Neil Patel recommends keeping your blogging style conversational by using the words “you” and “I.” When you do create that […]
With every task comes challenges, and content marketing is no exception. SEM Rush and The Content Marketing Institute did some research to find out what challenges content marketing professionals face. The Marketing Profs reported, “Content writers say their top challenges […]