How to evaluate ROI in branding

In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure.  Instead of trying to isolate just branding or just design, you need to look at those things as part of […]

Using content curation to build your personal brand

Creating content on LinkedIn is a great way to build your personal brand, but there are some common mistakes that should be avoided. First, define your audience and don't stray too far from your message. If you're putting out content […]

Amazing ways you can Build a Personal Brand

Have you ever heard of a brand bible? It may sound silly, but it's great to have a set of guidelines even when you're branding yourself. Ladders said, "From there, you can start putting it all into action. Lockdown a […]

The foundation for setting yourself apart

Where do you start in creating a brand? What's your purpose, your draw? Forbes says four vital parts of the foundation are establishing trust, developing empathy, gathering information on the prospect, and positioning the product being marketed as a solution. […]

Branding out of the box

Branding your business might sound intimidating and confusing, but it can be fun! It’s also very important. Forbes reported, “With 81% of shoppers conducting online research before making a big purchase, the image your brand projects can make all the […]

How content can help you build a stronger brand

Multi Channel Merchant writers were right on the money when they said, “One of the best ways to build your brand is with the creation of excellent content. This will help ensure you build trust in your brand while educating […]