Why You Need a Strong Brand Identity Before Writing Content
In this blog, we’ll dive deeper into what a brand identity is and its important role in content marketing.
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Enhancing Brand Awareness Through Content Marketing
Content marketing can be a great way to connect with potential customers, build trust and credibility, and showcase your brand’s unique value proposition
14 Essential Tips For Launching A Blog To Highlight A Brand
Launching a blog is a great way to establish your brand’s online presence, and it can be a powerful tool for driving traffic and leads to your business.
The Connection Between Psychology and SEO
By understanding how psychology works, you can create better SEO strategies that will help you improve your website’s visibility and rankings.
Is There an SEO Bonus For Keyword-Based Domains?
Your domain is an integral part of your online identity. Instead of focusing on keywords, focus on picking a simple name that can survive changes and trends.
Protecting Rankings & Traffic During A Rebrand
By implementing some SEO best practices, you can avoid losing traffic and rankings when rebranding and ultimately come out ahead.
Finding your voice
Have you heard the term "voice" when it comes to writing? It's important! The voice you write with sets the tone for how your writing is perceived. It's also what sets you apart! However, the voice in a piece of […]
Two brand building techniques for 2020
2020 is the year to build up your brand! Don't know where to start? Looking for some fresh ideas? You're in the right place! Here are two brand building techniques to try this year. 1. Rethink your colors Is it […]
How to evaluate ROI in branding
In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure. Instead of trying to isolate just branding or just design, you need to look at those things as part of […]
Wait, how many companies don’t have an employer brand strategy?
Did you know that over a third of companies in the United States don't have an employer brand strategy? Small Biz Trends reported, "More than two thirds or 39.8% don’t know enough about it to come up with an employer […]
Using content curation to build your personal brand
Creating content on LinkedIn is a great way to build your personal brand, but there are some common mistakes that should be avoided. First, define your audience and don't stray too far from your message. If you're putting out content […]
Amazing ways you can Build a Personal Brand
Have you ever heard of a brand bible? It may sound silly, but it's great to have a set of guidelines even when you're branding yourself. Ladders said, "From there, you can start putting it all into action. Lockdown a […]
The foundation for setting yourself apart
Where do you start in creating a brand? What's your purpose, your draw? Forbes says four vital parts of the foundation are establishing trust, developing empathy, gathering information on the prospect, and positioning the product being marketed as a solution. […]
Branding out of the box
Branding your business might sound intimidating and confusing, but it can be fun! It’s also very important. Forbes reported, “With 81% of shoppers conducting online research before making a big purchase, the image your brand projects can make all the […]
How content can help you build a stronger brand
Multi Channel Merchant writers were right on the money when they said, “One of the best ways to build your brand is with the creation of excellent content. This will help ensure you build trust in your brand while educating […]