Branding

In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure.  Instead of trying to isolate just branding or just design, you need to look at those things as part of […]

Did you know that over a third of companies in the United States don't have an employer brand strategy?  Small Biz Trends reported, "More than two thirds or 39.8% don’t know enough about it to come up with an employer […]

Creating content on LinkedIn is a great way to build your personal brand, but there are some common mistakes that should be avoided. First, define your audience and don't stray too far from your message. If you're putting out content […]

Have you ever heard of a brand bible? It may sound silly, but it's great to have a set of guidelines even when you're branding yourself. Ladders said, "From there, you can start putting it all into action. Lockdown a […]

Where do you start in creating a brand? What's your purpose, your draw? Forbes says four vital parts of the foundation are establishing trust, developing empathy, gathering information on the prospect, and positioning the product being marketed as a solution. […]

Branding your business might sound intimidating and confusing, but it can be fun! It’s also very important. Forbes reported, “With 81% of shoppers conducting online research before making a big purchase, the image your brand projects can make all the […]

Multi Channel Merchant writers were right on the money when they said, “One of the best ways to build your brand is with the creation of excellent content. This will help ensure you build trust in your brand while educating […]