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What's next for content marketing? It's becoming more competitive, and algorithms on social sites are having a negative impact on organic reach. It's a lot more work these days to compete. Neil Patel recommends, "With your blog, you should consider […]
Building a successful and recognizable brand is never easy. As such, more and more companies are turning to the world of content marketing for assistance. When done well, content marketing is the perfect way to speak to provide your customer […]
Some people say that content marketing is a "soft skill." We disagree. Content marketers use a variety of really important skills to make an impact. They reach their target audience, drive sales, and make those conversions. Copyblogger said, "No matter […]
Content marketing provides three times the leads of paid search advertising, according to data from the Content Marketing Institute. Many businesses already understand the importance of a content strategy, dedicating resources to blogging and third-party publishing. Simply developing new content, […]
Search engine optimization is an ever-evolving field, and fashionable techniques and tactics regularly come and go. But behind all the complexity and hype one simple truth always remains: high-quality content is the foundation on which all SEO is built. Here […]
One of the best ways to get the most from your blogging efforts is to have a consistent content schedule. It will take the guesswork out of your content creation and marketing plans, which will benefit you and your business […]
High-quality content is the lifeblood of effective content marketing, and a sustained campaign needs plenty of it. The problem is, not all business niches have an unlimited range of topics to write about. It can quickly become difficult to come […]
One of the strengths of content marketing is the symbiosis of pure information and the embedded message that is advantageous to the content marketer. It can be a great concept, but if you're predisposed to the idea that you can […]
Proper research is the key to getting ahead of the competition, but most businesses overlook the importance of research. That means that any company willing to put the time and effort into performing thorough analysis will have an instant advantage […]
It's not too early to start thinking about content marketing trends for 2019. Forbes has a list of trends to watch for in the new year. The first is that content marketing is taking over the marketing field. Instead of […]
Edgy Labs created a list of ten metrics to know when analyzing content marketing. They said, "One of the most significant content marketing metrics that you should consider if you want to keep track of your efforts is demographics. Keep […]
This article has some great information about organizing your website and being very intentional with your content. Is has examples of structure and site organization. They said, “Too many people fall into the trap of churning out blog content for […]
What is your goal for your business? Where do you want to go? HRD said, "According to the Smart Insights Managing Digital Marketing Report in 2017, 49 percent of businesses are doing digital marketing but without a solid strategy in place, […]
What is content marketing? It's all around you. That great article you read about your industry the other day? That's right, it was most likely content marketing. The Content Marketing Institute defines it as, "Content marketing is a strategic marketing […]
If you are looking to reach a larger audience, written content can help you accomplish that. We have all zoned out while watching a video and absorbed only some of the information, but reading required focus and results in a higher […]