The future of content marketing

What's next for content marketing? It's becoming more competitive, and algorithms on social sites are having a negative impact on organic reach. It's a lot more work these days to compete.  Neil Patel recommends, "With your blog, you should consider […]

Why content marketing is an important skill

Some people say that content marketing is a "soft skill." We disagree. Content marketers use a variety of really important skills to make an impact. They reach their target audience, drive sales, and make those conversions.  Copyblogger said, "No matter […]

Content marketing trends for the new year

It's not too early to start thinking about content marketing trends for 2019. Forbes has a list of trends to watch for in the new year. The first is that content marketing is taking over the marketing field. Instead of […]

Content that keeps working for you

This article has some great information about organizing your website and being very intentional with your content. Is has examples of structure and site organization. They said, “Too many people fall into the trap of churning out blog content for […]

Marketing with a goal

What is your goal for your business? Where do you want to go? HRD said, "According to the Smart Insights Managing Digital Marketing Report in 2017, 49 percent of businesses are doing digital marketing but without a solid strategy in place, […]

Back to basics: What is content marketing?

What is content marketing? It's all around you. That great article you read about your industry the other day? That's right, it was most likely content marketing. The Content Marketing Institute defines it as, "Content marketing is a strategic marketing […]

Why Written Content is an Effective Tool

If you are looking to reach a larger audience, written content can help you accomplish that. We have all zoned out while watching a video and absorbed only some of the information, but reading required focus and results in a higher […]