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Video is a valuable addition to any content marketing strategy. Not only is it engaging and multifunctional, video marketing is actually proven to increase conversions. Business.com reported, "According to a study from WowMakers, video on a landing page can increase conversion […]
Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid. Don't: Stuff […]
The last thing you want your content to do is disappoint the reader. Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]
If you think you've got this content marketing thing down, here are a few things you should check. First, are you promoting your content? Is it multi-purpose? Are you focusing on core content? Search Engine Journal said, "Core content is […]
What's next for content marketing? It's becoming more competitive, and algorithms on social sites are having a negative impact on organic reach. It's a lot more work these days to compete. Neil Patel recommends, "With your blog, you should consider […]
Building a successful and recognizable brand is never easy. As such, more and more companies are turning to the world of content marketing for assistance. When done well, content marketing is the perfect way to speak to provide your customer […]
Some people say that content marketing is a "soft skill." We disagree. Content marketers use a variety of really important skills to make an impact. They reach their target audience, drive sales, and make those conversions. Copyblogger said, "No matter […]
Content marketing provides three times the leads of paid search advertising, according to data from the Content Marketing Institute. Many businesses already understand the importance of a content strategy, dedicating resources to blogging and third-party publishing. Simply developing new content, […]
Search engine optimization is an ever-evolving field, and fashionable techniques and tactics regularly come and go. But behind all the complexity and hype one simple truth always remains: high-quality content is the foundation on which all SEO is built. Here […]
One of the best ways to get the most from your blogging efforts is to have a consistent content schedule. It will take the guesswork out of your content creation and marketing plans, which will benefit you and your business […]
High-quality content is the lifeblood of effective content marketing, and a sustained campaign needs plenty of it. The problem is, not all business niches have an unlimited range of topics to write about. It can quickly become difficult to come […]
One of the strengths of content marketing is the symbiosis of pure information and the embedded message that is advantageous to the content marketer. It can be a great concept, but if you're predisposed to the idea that you can […]
Proper research is the key to getting ahead of the competition, but most businesses overlook the importance of research. That means that any company willing to put the time and effort into performing thorough analysis will have an instant advantage […]
It's not too early to start thinking about content marketing trends for 2019. Forbes has a list of trends to watch for in the new year. The first is that content marketing is taking over the marketing field. Instead of […]
Edgy Labs created a list of ten metrics to know when analyzing content marketing. They said, "One of the most significant content marketing metrics that you should consider if you want to keep track of your efforts is demographics. Keep […]