Using video in your content marketing strategy

Video is a valuable addition to any content marketing strategy.  Not only is it engaging and multifunctional, video marketing is actually proven to increase conversions.  Business.com reported, "According to a study from WowMakers, video on a landing page can increase conversion […]

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Not all content marketing is created equal

Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid.  Don't: Stuff […]

When content lets the reader down

The last thing you want your content to do is disappoint the reader.  Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]

The future of content marketing

What's next for content marketing? It's becoming more competitive, and algorithms on social sites are having a negative impact on organic reach. It's a lot more work these days to compete.  Neil Patel recommends, "With your blog, you should consider […]

Why content marketing is an important skill

Some people say that content marketing is a "soft skill." We disagree. Content marketers use a variety of really important skills to make an impact. They reach their target audience, drive sales, and make those conversions.  Copyblogger said, "No matter […]

Content marketing trends for the new year

It's not too early to start thinking about content marketing trends for 2019. Forbes has a list of trends to watch for in the new year. The first is that content marketing is taking over the marketing field. Instead of […]