Creating content is a MUST if you own a business. But in an increasingly digitized world where attention is a prized asset, you don’t just create content for the sake of it. You need GREAT content to rise above the […]
What is your content doing for you? It’s well known that content is vital to search engine optimization, but content can also help you to strengthen your relationships with your customers. Today we will be breaking down four […]
As with many things in life, content marketing is about a balance. On one hand, you want to really optimize for SEO so that you rank well and get visitors to your website! On the other hand, when those eyes […]
Not all content is the same! In fact, there are so many different types of content you could be using to drive traffic to your website. Here are three of those different kinds of content and how they help with […]
There are a lot of trends on the rise for 2020, but interactive content could end up on top. Thee Digital reported, "91% of buyers are looking for more interactive content online and in 2020, content marketing will shift its focus […]
Are you with the trends? Digital marketing is all about staying current and putting out relevant content. Whether it's trendy topics or ways of sharing your content, here are some trends you should be aware of for this year. Conversational […]
Video is a valuable addition to any content marketing strategy. Not only is it engaging and multifunctional, video marketing is actually proven to increase conversions. Business.com reported, "According to a study from WowMakers, video on a landing page can increase conversion […]
Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid. Don't: Stuff […]
The last thing you want your content to do is disappoint the reader. Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]
If you think you've got this content marketing thing down, here are a few things you should check. First, are you promoting your content? Is it multi-purpose? Are you focusing on core content? Search Engine Journal said, "Core content is […]
What's next for content marketing? It's becoming more competitive, and algorithms on social sites are having a negative impact on organic reach. It's a lot more work these days to compete. Neil Patel recommends, "With your blog, you should consider […]
Building a successful and recognizable brand is never easy. As such, more and more companies are turning to the world of content marketing for assistance. When done well, content marketing is the perfect way to speak to provide your customer […]
Some people say that content marketing is a "soft skill." We disagree. Content marketers use a variety of really important skills to make an impact. They reach their target audience, drive sales, and make those conversions. Copyblogger said, "No matter […]
Content marketing provides three times the leads of paid search advertising, according to data from the Content Marketing Institute. Many businesses already understand the importance of a content strategy, dedicating resources to blogging and third-party publishing. Simply developing new content, […]
Search engine optimization is an ever-evolving field, and fashionable techniques and tactics regularly come and go. But behind all the complexity and hype one simple truth always remains: high-quality content is the foundation on which all SEO is built. Here […]