The best psychology tricks to use in your blogs

It's simple: you want to present yourself in the best light and psychology can help you do so.  In reality you probably already do this. For example, you can strategically frame your content to influence how the reader sees you. […]

How to evaluate ROI in branding

In some cases, ROI is an easy equation. Branding and design, however, can be a lot more difficult to measure.  Instead of trying to isolate just branding or just design, you need to look at those things as part of […]

Not all content marketing is created equal

Let's start with the basics – content marketing is GOOD for increasing traffic! That's the whole point! However, certain content marketing strategies can actually hurt your SEO. That's why you want to make sure your strategy is solid.  Don't: Stuff […]

When content lets the reader down

The last thing you want your content to do is disappoint the reader.  Think about it – they are clicking on the link for a reason. If they don't get what they were looking for, you've wasted their time! Content […]

Do you use the color black in your marketing?

Do you use the color black in your marketing?  According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful.  Impact said, "Using black in support of additional elements […]

What makes good content?

Really good content has a few key qualities.  First and foremost – it makes sense for your business and your customers. The content you create should work with your objectives and the people you are trying to reach.  Good content […]

What does word count really mean for content curation

How many words should you be writing when creating content for your business?  It depends.  A good rule of thumb is to create content that is at least 500 words. However, word count actually isn't the most important aspect! Search […]

Marketing with the color orange

Do you use orange as one of your brand's colors? Considering it?  The color orange is bold, and according to psychology is invokes a few emotions.  Impact said, "In the marketing world, orange is often used to portray youth, playfulness, […]

The best tips and tricks for content creation

What do good content creators do?  For one, they create a sense of curiosity in their readers. The Next Web said, "The safest way to go about this is by splitting your piece of information into half and sharing the […]