Content marketing trends for the new year

It's not too early to start thinking about content marketing trends for 2019. Forbes has a list of trends to watch for in the new year. The first is that content marketing is taking over the marketing field. Instead of […]

Apple interested in content creation

Apple is getting involved with content creation! The Street reported, “Diversification is key, even at Apple Inc. While the company’s ubiquitous iPhone is clearly its bread and butter, Apple has opportunities to bolster its bottom line through its services businesses, […]

Fighting back against writer’s block

Anyone that has experienced this can attest to it – writer's block is the worst! Practical Ecommerce came up with a list of ways to combat writer's block for SEO. They said, "The first way to break writer's block is […]

Writing for SEO

When writing for SEO, always focus on the customer first. A paragraph full of keywords may seem great for optimization, but if it doesn't make sense or it isn't engaging it won't be read. Forbes reported, "Know your audience. It's […]

Branding out of the box

Branding your business might sound intimidating and confusing, but it can be fun! It’s also very important. Forbes reported, “With 81% of shoppers conducting online research before making a big purchase, the image your brand projects can make all the […]

SEO can get you ahead

Forbes reported a powerful statistic about search engine optimization and why it is so vital. They said, “With the front page of Google receiving 95% of all web traffic, while other pages receive 5% or even less, you really need […]

Content that keeps working for you

This article has some great information about organizing your website and being very intentional with your content. Is has examples of structure and site organization. They said, “Too many people fall into the trap of churning out blog content for […]

Keep it positive

Gary Vaynerchuk has a message – stay optimistic! The CEO of VaynerMedia thinks the internet represents opportunity and growth. On his blog he said, “When you’re addicted to optimism, kindness, and positivity, your POV changes. When you choose empathy, gratitude, […]

Marketing with a goal

What is your goal for your business? Where do you want to go? HRD said, "According to the Smart Insights Managing Digital Marketing Report in 2017, 49 percent of businesses are doing digital marketing but without a solid strategy in place, […]

Finding a balance between curating and creating

In a perfect world there would be an abundance of created content for your blog, but most of the time that just isn’t possible. Creating large amounts of custom blog posts is expensive and time consuming, not to mention difficult […]

Gaining consumer trust

Trust and authority are key when trying to grow a brand. Pay attention to any reviews online because consumers will consider them before making a purchase. Another good thing to look into would be cause marketing. Econtent said, "Cause marketing, […]

What we can learn about SEO from kids

Do kids know anything about SEO? Probably not, but they do search on Google and we can absolutely learn from their thought processes. Google told some children to use the search box and find out what dolphins eat. What they […]

How content can help you build a stronger brand

Multi Channel Merchant writers were right on the money when they said, “One of the best ways to build your brand is with the creation of excellent content. This will help ensure you build trust in your brand while educating […]