SEO can get you ahead

Forbes reported a powerful statistic about search engine optimization and why it is so vital. They said, “With the front page of Google receiving 95% of all web traffic, while other pages receive 5% or even less, you really need […]

Content that keeps working for you

This article has some great information about organizing your website and being very intentional with your content. Is has examples of structure and site organization. They said, “Too many people fall into the trap of churning out blog content for […]

Keep it positive

Gary Vaynerchuk has a message – stay optimistic! The CEO of VaynerMedia thinks the internet represents opportunity and growth. On his blog he said, “When you’re addicted to optimism, kindness, and positivity, your POV changes. When you choose empathy, gratitude, […]

Marketing with a goal

What is your goal for your business? Where do you want to go? HRD said, "According to the Smart Insights Managing Digital Marketing Report in 2017, 49 percent of businesses are doing digital marketing but without a solid strategy in place, […]

Finding a balance between curating and creating

In a perfect world there would be an abundance of created content for your blog, but most of the time that just isn’t possible. Creating large amounts of custom blog posts is expensive and time consuming, not to mention difficult […]

Gaining consumer trust

Trust and authority are key when trying to grow a brand. Pay attention to any reviews online because consumers will consider them before making a purchase. Another good thing to look into would be cause marketing. Econtent said, "Cause marketing, […]

What we can learn about SEO from kids

Do kids know anything about SEO? Probably not, but they do search on Google and we can absolutely learn from their thought processes. Google told some children to use the search box and find out what dolphins eat. What they […]

How content can help you build a stronger brand

Multi Channel Merchant writers were right on the money when they said, “One of the best ways to build your brand is with the creation of excellent content. This will help ensure you build trust in your brand while educating […]

Back to basics: What is content marketing?

What is content marketing? It's all around you. That great article you read about your industry the other day? That's right, it was most likely content marketing. The Content Marketing Institute defines it as, "Content marketing is a strategic marketing […]

Why Written Content is an Effective Tool

If you are looking to reach a larger audience, written content can help you accomplish that. We have all zoned out while watching a video and absorbed only some of the information, but reading required focus and results in a higher […]

The Power of Optimizing Existing Content

If you want to learn more about content optimization, this article from Content Standard is a great resource. They said, "Fresh content is always important. However, there is a way to also integrate updating past content, especially when you’ve developed […]