Back to basics: What is content marketing?

What is content marketing? It's all around you. That great article you read about your industry the other day? That's right, it was most likely content marketing. The Content Marketing Institute defines it as, "Content marketing is a strategic marketing […]

Why Written Content is an Effective Tool

If you are looking to reach a larger audience, written content can help you accomplish that. We have all zoned out while watching a video and absorbed only some of the information, but reading required focus and results in a higher […]

The Power of Optimizing Existing Content

If you want to learn more about content optimization, this article from Content Standard is a great resource. They said, "Fresh content is always important. However, there is a way to also integrate updating past content, especially when you’ve developed […]