Enjoy our marketing psychology strategies written by our team of SEO experts who also curate and share the most relevant marketing psychology tactics fromother industry leading content marketing professionals.
Influencer marketing is everywhere. It seems to be growing exponentially! But, why is it so successful? Psychology says it's because of social proof. Forbes said, "According to research, when we feel pressure to conform to social expectations, our brains signal that […]
Do you use the color black in your marketing? According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful. Impact said, "Using black in support of additional elements […]
Do you use orange as one of your brand's colors? Considering it? The color orange is bold, and according to psychology is invokes a few emotions. Impact said, "In the marketing world, orange is often used to portray youth, playfulness, […]
Social proof is an incredibly valuable marketing tool. Zest said, "Put simply, if we see proof from others that a product/service is high quality, we’re more likely to buy it ourselves." If you want to capitalize on social proof, establish yourself […]
Growing your business isn't all about finding new potential customers – it's also about keeping the ones you already reached. Capitalizing on FOMO – the fear of missing out – is one way to do this. Inc said, "The psychology of […]
How do you use psychology to your advantage for conversions? First of all, start with the UX! People like websites that are easy to understand and navigate. It's also a good idea to not have too many options. Entrepreneur explained […]
Colors have meaning. They inspire a feeling. Red is a very interesting color! It makes a statement, which can be great. However, it can also be connected to anger or negative emotions. Zest said, "Recognizing the two very different sides […]
Marketing and psychology are deeply connected, and marketers can learn a lot from studies that have been conducted! For example, Regan’s Reciprocity Experiment showed us that, "If you provide something of value to your customers or your website visitors, they will […]
A pair of brothers think they found the best formula for making viral content. The Heath brothers say there are six factors to making a content what they call "sticky." To be sticky the content has to be simple, unexpected, […]
Why market free shipping? There are psychological reasons why free shipping is a good idea and they have to do with retention. Jeff Bullas said, "Free shipping is a great incentive for acquiring new customers as well as retaining old […]
Sometimes, psychology is all in the numbers. Alt Creative said, "Like with color, numbers have their psychological meaning. As marketers, knowing the meaning behind a given number can go a long way to allow you to effectively market your brand." […]
Gary Vaynerchuk has a message – stay optimistic! The CEO of VaynerMedia thinks the internet represents opportunity and growth. On his blog he said, “When you’re addicted to optimism, kindness, and positivity, your POV changes. When you choose empathy, gratitude, […]
Trust and authority are key when trying to grow a brand. Pay attention to any reviews online because consumers will consider them before making a purchase. Another good thing to look into would be cause marketing. Econtent said, "Cause marketing, […]
Do kids know anything about SEO? Probably not, but they do search on Google and we can absolutely learn from their thought processes. Google told some children to use the search box and find out what dolphins eat. What they […]