Getting social proof to work for you

Social proof is an incredibly valuable marketing tool.  Zest said, "Put simply, if we see proof from others that a product/service is high quality, we’re more likely to buy it ourselves." If you want to capitalize on social proof, establish yourself […]

Keep your customers using FOMO

Growing your business isn't all about finding new potential customers – it's also about keeping the ones you already reached. Capitalizing on FOMO – the fear of missing out – is one way to do this. Inc said, "The psychology of […]

Work on those conversions

How do you use psychology to your advantage for conversions? First of all, start with the UX! People like websites that are easy to understand and navigate. It's also a good idea to not have too many options. Entrepreneur explained […]

How to use red in marketing

Colors have meaning. They inspire a feeling.  Red is a very interesting color! It makes a statement, which can be great. However, it can also be connected to anger or negative emotions. Zest said, "Recognizing the two very different sides […]

How marketing and psychology are deeply connected

Marketing and psychology are deeply connected, and marketers can learn a lot from studies that have been conducted!  For example, Regan’s Reciprocity Experiment showed us that, "If you provide something of value to your customers or your website visitors, they will […]

Keep it positive

Gary Vaynerchuk has a message – stay optimistic! The CEO of VaynerMedia thinks the internet represents opportunity and growth. On his blog he said, “When you’re addicted to optimism, kindness, and positivity, your POV changes. When you choose empathy, gratitude, […]

Gaining consumer trust

Trust and authority are key when trying to grow a brand. Pay attention to any reviews online because consumers will consider them before making a purchase. Another good thing to look into would be cause marketing. Econtent said, "Cause marketing, […]

What we can learn about SEO from kids

Do kids know anything about SEO? Probably not, but they do search on Google and we can absolutely learn from their thought processes. Google told some children to use the search box and find out what dolphins eat. What they […]