Why is Google Search Console important?

Google Search Console is an invaluable tool for anyone trying to increase traffic to their website.  For starters, it can help you see what you need to fix on your website. Can Google find it? Are there indexing issues? These […]

Google loves brands

Creating a strong brand is great for SEO. Why? Search Engine Journal said, "Google is trying to answer the query. With content from other people. Without requiring them to click to view the source. Where searches for 'travel' would once […]

The best Google Analytics tips on target audience

Are you reaching your target audience? You can find out on Google Analytics. Sometimes what you find might surprise you! SERPSTAT said, "Usually the target audience is analyzed before creating a business, but if your sales are unstable in your […]

What could make Google reveal their Algorithm?

What could make Google reveal their Algorithm? Potentially, Australia! Gizmodo reported, "Facebook and Google could be forced to give up the deets about their secret sauce algorithms thanks to an Australian proposal for increased regulation of the tech giants." Australia […]

Do you use a pseudonym? Does Google care?

An interesting question was brought up to Google's John Mueller about author names. Does Google know or care if an author isn't using their real name?  SEO Rountable reported that Mueller tweeted, "Totally up to you — I doubt Google's […]

Google added THIS to the developer’s guide

Google has a Search developer's guide, and it just got a new addition you should know about.  Search Engine Land reported, "On July 18, Google added a JavaScript SEO basics section to its Search developer’s guide. It includes general descriptions of how […]

Google’s June “Core” update

Did you know that there was a Google Algorithm update in June? It's being called the core update and we have all the info.  Tall Wave reported, "Their June 2019 Core Update was announced via Twitter this year in an attempt to […]

What happens to Google’s algorithms during a crisis?

Google knows when a crisis is happening.  Search Engine Journal said, "A Google engineer tells The Guardian changes have been made to the search algorithm in response to real-life crises. . . While the said event is taking place, Google will increase […]

Addition to Google Search Console

Google Search Console has an important addition! SEO Roundtable reported, "Google has added mobile-first indexing information including if you are on mobile-first indexing, if so, when you switched over and so on, to the toolsets and reporting within Google Search […]

Analytics to help your conversion rate

If your conversion rate isn't where you want it to be, there are a few analytics that could help.  The first place you should look is the bounce rate. Search Engine Journal said, "People can leave a webpage for a […]

Using Google Analytics for UX

Google Analytics is a powerful tool, it can even be used for website UX! As UX Design said, "UX and conversions are highly intertwined concepts. Even the best Digital Marketing campaigns fail to get you leads if the landing page UX is […]

SEO for any algorithm update

Changing your SEO strategy drastically every time Google has an algorithm is inefficient and exhausting. Instead, there are some things you can do to build your algorithm update resistance.  Search Engine Journal said, "The only way you’re going to benefit […]