Addition to Google Search Console

Google Search Console has an important addition! SEO Roundtable reported, "Google has added mobile-first indexing information including if you are on mobile-first indexing, if so, when you switched over and so on, to the toolsets and reporting within Google Search […]

Analytics to help your conversion rate

If your conversion rate isn't where you want it to be, there are a few analytics that could help.  The first place you should look is the bounce rate. Search Engine Journal said, "People can leave a webpage for a […]

Using Google Analytics for UX

Google Analytics is a powerful tool, it can even be used for website UX! As UX Design said, "UX and conversions are highly intertwined concepts. Even the best Digital Marketing campaigns fail to get you leads if the landing page UX is […]

SEO for any algorithm update

Changing your SEO strategy drastically every time Google has an algorithm is inefficient and exhausting. Instead, there are some things you can do to build your algorithm update resistance.  Search Engine Journal said, "The only way you’re going to benefit […]

Change in search console preferred domain

If you use the preferred domain setting in Google Search Console, we have an update for you! Search Engine Journal reported, "Google is sunsetting the preferred domain setting in Search Console that allowed site owners to specify which URL to display in […]

Google’s latest updates

Google has released some new information this year! Practical Ecommerce reported, "We knew that more than 50 percent of the sites in Google’s index are mobile-first, but now Google has also confirmed that over 50 percent of sites ranking in Google’s […]

How to start using Google Analytics

Are you interested in using Google Analytics but don't know where to start? You're already making progress by reading and learning about it! The first thing you need to do is create an account. It's free and should only take […]

May the fourth be with Google Search Console

Google joined in on the Star Wars fun for May the Fourth! Search Engine Journal reported, "Google’s added Star Wars sounds, animations, and character messages. When logging into Search Console you’ll immediately see a message about this weekend’s festivities. Then […]

Recent update about Google Search Console

We have an update on Google Search Console! The URL parameter tool might be changing. John Mueller tweeted, "What do you use it for? I don't think it would be going away (I really like it, but I'm apparently biased […]

Check these things in Google Analytics

What should you be looking for in Google Analytics? Sometimes there's so much information it's hard to know where to start! Definitely check the traffic, navigation summary, traffic from organic search, and conversions. These four will give you a great […]

No, the Google algorithm isn’t mad at you

Have you ever heard of anthropomorphizing? It's when we give human emotions or characteristics to things that aren't human – like a bird or an algorithm. SEO Round Table said, "Emotions often get in the way of objective and clear thinking, […]

Getting started with Google Analytics

The first step to start using Google Analytics is to set it up! It is an amazing tool and it's free to use – so what are you waiting for? First, set up an account of the Google Tag Manager […]