Utilize those long tail keywords!

Clever Ecommerce defines long tail keywords as, "three-to-five word (and sometimes longer) phrases that are highly specific to your products and the user’s intent in searching." These are best utilized in titles, subheadings, topic sentences, conclusions, and alt image captions. […]

Whatever you do – don’t use these SEO tactics!

There is some bad information out there on SEO, so let's clear a few things up! One mistake is going overboard with certain keywords in awkward ways. Instead, incorporate those keywords naturally when you write content on the topic. Another […]

Reading up on SEO

SEO is a big topic to tackle, especially if you're a beginner. If you want to read up on SEO and gain some knowledge, there are tons of resources out there! In fact, Exposure Ninja put out a list of […]

Updating your local SEO

What are the best ways to improve your local SEO? First of all, take advantage of Google My Business. This is the best way to keep customers updated, make your online presence look professional, and encourage reviews. Also, optimization in […]

Get to work on your off-page SEO

Once you have your on-page SEO under control, start working on your off-page SEO! Backlinks are important for improving your traffic and ranking. Try some guest blogging! Also BloggingX said, "Content marketing and blogging are all about demand and supply […]

Mobile URL or responsive design – but not both

If you're focusing on SEO, the last thing you want to do is confuse Google! As it turns out, having a separate mobile URL and a responsive design at the same time can do just that.  John Mueller from Google […]

Focusing on both conversion and SEO

You don't have to choose between conversion and SEO. There are some techniques you can use that are beneficial for both! Utilize up-selling, and cross selling on your website and spend some time focusing on your call to action. Both […]

Mobile “separate” vs. responsive – which is best?

Responsive mobile sites are definitely better than separate ones. How do we know this?  Because Google's John Mueller said so on Reddit.  He wrote, "At some point all of these sites with separate mobile URLs should just move to a […]

Finding and targeting the right SEO keywords

When doing keyword research, think about your overall goal. What would people be searching that are the most likely to pay for your product or services? That's where to start. Neil Patel said, "Spend a little bit of time doing […]

Check out this podcast about mobile SEO

Voices of Search has a great podcast out about mobile SEO.  Check it out on your commute to work! As you probably know, Google is switching to mobile-first indexing which is going to have a huge impact on SEO as […]

What theme should you use for your ecommerce site?

Choosing a WordPress theme can be difficult. It has to perform and look how you want it to! Quicksprout said, "Choosing the right WordPress theme is important for everyone, but it’s especially crucial for ecommerce businesses: Your theme will ultimately […]

Digging deeper into SEO

Once you've confidently mastered basic SEO techniques, it's time to work on some more advanced options.  Optimize your landing page with long-tail keywords, at least 2,000 words of copy, and relevant headlines. Then, make sure all crawl errors have been […]

Quick SEO tips

It's alright if you don't have time to become an SEO expert, here are some quick tips for beginners! First, have you been editing your slug? Shortening and removing words can really help your posts perform.  Also, don't just leave […]