The best place to start with keyword research

You'll see it everywhere in SEO tips – do keyword research! But, what does that mean? Where do you start? One place to begin is by checking out competitor keywords. Content Writers suggested, "Take a look at the keywords, phrases, […]

The ultimate SEO case study on travel brands

Travel brands are good at SEO. Really good. We can learn a lot from their strategies and techniques! One way travel brands win at SEO is by having landing pages for keywords. They also have really strong title tags and […]

If your content isn’t ranking, read this

Finding that the amazing content you wrote isn't performing like you hoped can be discouraging, but don't give up yet! There are a few reasons why that content might not be performing like you hoped.  Start by taking a hard […]

Why do backlinks matter and how do you get them?

Backlinks are one of the pillars of SEO strategy. A backlink is a link to your website from another website, and they work almost like reviews to show that your site is high quality and relevant.  One way to quickly […]

Why content is a top factor for SEO ranking

Do you want to rank on Google? Of course you do! The best path to ranking well on Google is creating quality content that is relevant to readers. Search Engine Journal said, "If one thing matters more than anything to […]

SEO and link building

If you are working on link building, don't forget to check your bases when it comes to SEO! Check your page titles and your meta description first. Search Engine Land said, "While it won’t be as impactful as a page […]

Is page speed really that important?

Is page speed really that important? Yes.  A slow page speed can impact your search rankings in a few ways. One is that having a slow page speed in general can lower your chances of ranking well, but internet users […]

The difference between SEO and PPC

When done well SEO and PPC will both drive traffic to your site, but in different ways.  SEO brings in higher quality leads, and 70% of the people in Databox's survey said it generated more sales. They reported, "For long-term […]

Here are some solid SEO tips

Want SEO tips? We have them! Start by focusing on the basics. SEO is about great content! Don't lose sight of that.  Other important basics of SEO are page speed, backlinks, and making sure your site is technically sound.  Additionally, […]

Giving old content new life

Repurposing your old content is a great way to increase traffic efficiently! SEO Basics said, "Content repurposing is one of the best SEO tips to implement in your website. It is the process of utilizing your existing content to reach new […]

Why is everyone talking about North Face SEO?

Why is everyone talking about North Face SEO? It's not a good reason.  Search Engine Land said, "Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated […]

Are you tracking these metrics?

When it comes to SEO there are a few metrics you should definitely be tracking.  Marketing Land said, "Solely focusing on traffic, though, risks missing more important metrics. Instead, your business needs to consider the quality of your traffic and […]

Quick tips for SEO

Beginners to SEO can benefit from these quick tips.  First, utilize plugins! SEO plugins can help you optimize your site well.  One of the basics for SEO is blogging – you should definitely be blogging if you want to rank […]

Ways you can work on your page speed

Increasing your page loading speed is an essential part of improving your SEO.  Your page should be loading in less than 2.7 seconds, but faster is better! Pathfinder said, "If your pages are taking more than 2.7 to load on […]

How to optimize your images

For best SEO practices, you should be optimizing your images.  Search Engine Journal said, "We demand websites to load in an instant and our questions to be answered directly. This is why search engines prioritize websites with faster page speeds, especially […]