Why do backlinks matter and how do you get them?

Backlinks are one of the pillars of SEO strategy. A backlink is a link to your website from another website, and they work almost like reviews to show that your site is high quality and relevant.  One way to quickly […]

Why content is a top factor for SEO ranking

Do you want to rank on Google? Of course you do! The best path to ranking well on Google is creating quality content that is relevant to readers. Search Engine Journal said, "If one thing matters more than anything to […]

SEO and link building

If you are working on link building, don't forget to check your bases when it comes to SEO! Check your page titles and your meta description first. Search Engine Land said, "While it won’t be as impactful as a page […]

Is page speed really that important?

Is page speed really that important? Yes.  A slow page speed can impact your search rankings in a few ways. One is that having a slow page speed in general can lower your chances of ranking well, but internet users […]

The difference between SEO and PPC

When done well SEO and PPC will both drive traffic to your site, but in different ways.  SEO brings in higher quality leads, and 70% of the people in Databox's survey said it generated more sales. They reported, "For long-term […]

Here are some solid SEO tips

Want SEO tips? We have them! Start by focusing on the basics. SEO is about great content! Don't lose sight of that.  Other important basics of SEO are page speed, backlinks, and making sure your site is technically sound.  Additionally, […]

Giving old content new life

Repurposing your old content is a great way to increase traffic efficiently! SEO Basics said, "Content repurposing is one of the best SEO tips to implement in your website. It is the process of utilizing your existing content to reach new […]

Why is everyone talking about North Face SEO?

Why is everyone talking about North Face SEO? It's not a good reason.  Search Engine Land said, "Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated […]

Are you tracking these metrics?

When it comes to SEO there are a few metrics you should definitely be tracking.  Marketing Land said, "Solely focusing on traffic, though, risks missing more important metrics. Instead, your business needs to consider the quality of your traffic and […]

Quick tips for SEO

Beginners to SEO can benefit from these quick tips.  First, utilize plugins! SEO plugins can help you optimize your site well.  One of the basics for SEO is blogging – you should definitely be blogging if you want to rank […]

Ways you can work on your page speed

Increasing your page loading speed is an essential part of improving your SEO.  Your page should be loading in less than 2.7 seconds, but faster is better! Pathfinder said, "If your pages are taking more than 2.7 to load on […]

How to optimize your images

For best SEO practices, you should be optimizing your images.  Search Engine Journal said, "We demand websites to load in an instant and our questions to be answered directly. This is why search engines prioritize websites with faster page speeds, especially […]

Whatever you do – don’t use these SEO tactics!

There is some bad information out there on SEO, so let's clear a few things up! One mistake is going overboard with certain keywords in awkward ways. Instead, incorporate those keywords naturally when you write content on the topic. Another […]

Focusing on both conversion and SEO

You don't have to choose between conversion and SEO. There are some techniques you can use that are beneficial for both! Utilize up-selling, and cross selling on your website and spend some time focusing on your call to action. Both […]