Verification changes coming to Facebook

Some pages are verified on Facebook with a blue check mark while some have a gray check mark.  The gray checks will be going away.  Marketing Land reported, "Facebook’s gray verified pages offered small businesses an easy way to verify […]

Check out this new Facebook marketing feature

There's an interesting new feature in Facebook marketing! Marketing Land reported, "The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed." They are calling it […]

Did you miss the Facebook reach estimates? They’re back!

Facebook has brought back an old feature where they would show reach estimates for custom audiences in ads.  Marketing Land reported, "The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to […]

Don’t do this on Facebook

Facebook is not impressed with overly exaggerated health claims.  In fact, Marketing Land reported, "Facebook announced on Tuesday it has made ranking updates to its News Feed algorithm, aiming to reduce posts that contain exaggerated or sensation health claims, as well as […]

Facebook Watch showing significant growth

Facebook Watch is doing extremely well.  Variety reported, "Less than two years since its U.S. debut, Facebook Watch has amassed a global daily user base of 140 million, who spend an average of 26 minutes per day watching video, according to the […]

Facebook personalizing video content

Facebook has a new update for its video ranking algorithm. Marketing Land said, "Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a […]

Facebook is testing an interesting new feature

Facebook is currently testing an interesting new feature! Search Engine Journal said, "Facebook has been spotted testing the ability for users to upvote and downvote comments. This test appears to be limited to the Android app, which is common when […]

Should you use chatbots?

Are chatbots the right choice for your business? They are really helpful when done right, and can be beneficial to your business. While it's true that some people don't like talking to a chatbot, Search Engine Journal reported, "40 percent don’t […]

Facebook users are moving to other platforms

Facebook is a staple in social media marketing. However, many brands should consider posting on other platforms as well! Forbes reported, that many Facebook users are being lost to Pinterest, YouTube, and Twitter. They said, "In June 2018, Facebook marked […]

What you need to know about the mobile Facebook changes

In case you didn't know, Facebook is making some changes to its mobile platform and you should take note! There are new options for businesses to promote locally. Marketing Land said, "For the redesigned mobile Pages, Facebook is giving more […]

What happens when Facebook goes down

Facebook was down for a few hours this week, and the internet did not know what to do with itself. Comicbook reported, "Users around the world attempted to log in today only to discover that the services weren't just being […]