Potential changes coming to Instagram

Instagram is working on some new updates that marketers should know about.  Search Engine Journal reported, "Instagram has been found testing several upgrades to stories that include a layout mode, new boomerangs, and redesigned icons." This will be especially helpful […]

Top tips for the Instagram algorithm

Instagram is a major platform for advertising in 2019. If you want to maximize your reach, you need to know how the algorithm works.  The Instagram app has an algorithm just like Google, and theirs also focuses on quality and […]

Why you should have a plan for your Instagram page

If you have an Instagram page for your business, you should also have a plan! Social Media Examiner said, "Whether you’re a small business or a big brand, using a publishing calendar to plan your content will help you reach your objectives. […]

What do “impressions” actually mean on Instagram?

If you're using Instagram for you business, it helps to know what the word "impressions" means.  Hubspot said, "Impressions measure the number of times your post or ad appears to users." Seems simple enough! However, you also have to consider if […]

Standing out on Instagram

I'm sure you've heard – Instagram is all about creating your very own aesthetic.  Hootsuite said, "Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. The colors, layout, tone, and overall […]

Update on the Instagram Explore ads

Have you heard that Instagram is going to have ads on its Explore feature? AdAge said, "The sponsored posts are not visible in the top Explore gallery, which is the first page people see when they enter the section. The […]

Keep up with these Instagram trends

Is your Instagram on trend? First, make sure you are utilizing Instagram stories and making them interactive. Hootsuite said, "Questions, poll, countdown, and emoji-slider stickers don’t just prompt more engagement, they make Instagram Stories more sticky. In other words, people […]

What you should know about Instagram SEO

Are you using Instagram efficently?  Socioblend said, "Get ready to be searched by users, therefore add specific keywords in the bio to make the profile optimized for the searches. However, there is a limit of 150 characters for bio, still, […]

Ideas for your Instagram

We've all heard of writer's block – but a similar thing can also happen with Instagram! Keeping up posting often can be difficult when you run out of ideas.  For example, Later said, "People often think of quotes as good 'filler content' — […]

Are your Instagram stories working for you?

How do you measure how your Instagram stories are performing? Social Media Examiner said, "For Instagram, website clicks and swipe-ups are important metrics to track to assess your audience’s behavior on the platform, but what happens when those people swipe […]

Big changes coming to Instagram

Influencers seem to be taking over Instagram – and they will soon have a new way to promote their products. Tech Crunch reported, "The company said that creators will now be able to tag items to sell them directly to […]

What’s new with Instagram ads

Facebook ads have been growing and changing a lot recently, and Instagram ads are next. Marketing Land reported, "Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded […]

Instagram stories for beginners

How do you create engaging Instagram stories? What is the appeal?  Surprisingly, it's not all about being perfectly polished and professional.  Social Media Examiner said, "Stories provide a way for you to become closer with your fans and followers, especially […]

How to increase engagement on Instagram

If you want to increase engagement on your Instagram page, it's a good idea to check the statistics. Between the different types of posts, multiple images are shown to have 2.2% more engagement than single posts, but video posts perform […]