How to increase engagement on Instagram

If you want to increase engagement on your Instagram page, it's a good idea to check the statistics. Between the different types of posts, multiple images are shown to have 2.2% more engagement than single posts, but video posts perform […]

Facebook users are moving to other platforms

Facebook is a staple in social media marketing. However, many brands should consider posting on other platforms as well! Forbes reported, that many Facebook users are being lost to Pinterest, YouTube, and Twitter. They said, "In June 2018, Facebook marked […]

Instagram testing ‘creator accounts’ for Influencers

Instagram is changing in the age of influencers. Many influencers rely heavily on the Instagram platform, and many businesses are turning to influencer marketing. In response to this influx, Instagram is testing "creator accounts." USA Today reported, "Its goal is […]

Actionable Instagram Strategies for B2B

Instagram might not seem like the best tool for B2B marketing since it reaches individual users, but with the right strategy it can be successful! Social Media Examiner said, "With only 30% of B2B companies leveraging Instagram for content marketing, there’s plenty […]

What is YouTube SEO?

Have you ever heard of YouTube SEO? It's not actually related to your rankings on Google. YouTube SEO is about taking steps to have your video rank higher on YouTube's website or app! Some things YouTube uses to rank videos […]

How to start marketing your business on Instagram

Do you want to open up an Instagram page for your business? Let's start from the beginning. This link will walk you through the steps of creating a profile and setting it up. It contains everything you need to know […]

Why YouTube videos are getting longer

Have you noticed that YouTube videos are getting longer and longer? There's a reason for that! Ad revenue! Wired reported, "As a new study from the Pew Research Center demonstrates, YouTube has been quietly shifting its recommendation system to reward […]

Marketing on Twitter

Not sure where to start on a twitter page? The first thing to remember once you set up your profile is that Twitter is a little different than many other social platforms. Twitter revolves around interaction and if you want […]

How Pinterest can contribute to your online presence

Pinterest is becoming a very valuable tool for ecommerce and reaching new audiences.  While much of its base is still very product based, even some businesses that market services are using the tool to reach new audiences. Smart Brief said, "With […]

What you need to know about the mobile Facebook changes

In case you didn't know, Facebook is making some changes to its mobile platform and you should take note! There are new options for businesses to promote locally. Marketing Land said, "For the redesigned mobile Pages, Facebook is giving more […]

What happens when Facebook goes down

Facebook was down for a few hours this week, and the internet did not know what to do with itself. Comicbook reported, "Users around the world attempted to log in today only to discover that the services weren't just being […]

Fine tuning your business’s Instagram profile

The first thing visitors see when they click on your Instagram profile is your profile picture and your bio. Do they accurately represent your brand and the message you want to portray? Business 2 Community says, “It needs to quickly […]