September 13, 2019
Hannah Brenner
Check out this new Facebook marketing feature

There's an interesting new feature in Facebook marketing!

Marketing Land reported, "The new offering allows businesses to create an automated question and answer experience within Messenger that launches via Facebook’s click-to-Messenger ads for Facebook News Feed."

They are calling it automated lead generation, and it could really help with customer experience. 

If you can't answer your Facebook messages within a few minutes, this is definitely a feature you should look into in order to meet customer expectations. Most people expect a really fast response from businesses within five minutes of sending them a message, which isn't always feasible without automated help!

Facebook rolls out automated lead generation feature for Messenger to all advertisers - Marketing La

Here’s how it works: when a user clicks a “Send Message” button in a click-to-Messenger ad within their Facebook News Feed, it launches an automated chat in Messenger between the business and customer.By integrating an automated lead generation feature that connec

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