What should you be looking for in Google Analytics? Sometimes there's so much information it's hard to know where to start!
Definitely check the traffic, navigation summary, traffic from organic search, and conversions. These four will give you a great idea of how your website is doing and where you could improve.
Content Marketing Institute said, "While the raw number of conversions is useful, the number of conversions divided by the number of page views – the conversion percentage – is more useful. The higher the conversion percentage, the more likely a visitor to that page converts."
For more information on what to do with your findings, click the link!