July 16, 2019
Hannah Brenner
Did you miss the Facebook reach estimates? They’re back!

Facebook has brought back an old feature where they would show reach estimates for custom audiences in ads. 

Marketing Land reported, "The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes of Facebook users via the tool."

After some improvements and security changes the feature is coming back. This could be very useful to anyone that does paid marketing on the platform!

Facebook brings back reach estimates for Custom Audiences - Marketing Land

Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns.Facebook reports it worked on three key changes to improve security around its Custom Audiences reach estimate too

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