September 22, 2019
Hannah Brenner

Do you use the color black in your marketing?

Do you use the color black in your marketing? 

According to psychology, the color black can invoke feelings of elegance and luxury. It is known to be traditional, timeless, and powerful. 

Impact said, "Using black in support of additional elements can exude elegance, while too much black can be outright grim and uninviting."

Examples of companies that do this well are Apple, Vogue, and the New York Times. 

The Psychology of Design: The Color Black in Marketing & Design

The high contrast that black provides, allows certain page elements (like backgrounds) to recede, so that the user’s focus can remain on product photos without the overall layout seeming fussy or overdone.INFINI: This example relies on the color black to create a neut

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