Looking for a quick course in on page SEO? We found it!
Moz has a ten minute video on the subject that outlines the basics.
One tip from the video is, "Generally speaking, I like to have the headline and the title of the piece nearly the same or exactly the same so that when someone clicks on that title, they get the same headline on the page and they don't get this cognitive dissonance between the two."
Check it out to learn more about keywords, headlines, your URL, and more!