March 11, 2019
Hannah Brenner
What’s new with Instagram ads

Facebook ads have been growing and changing a lot recently, and Instagram ads are next.

Marketing Land reported, "Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform."

This is especially relevant for ecommerce sites because of the option to sell your items on Instagram. Boosting posts on the app that link directly to products could see a lot of success!

Is this a feature you would use?

Expect more Instagram branded content ad opportunities in 2019 - Marketing Land

The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform.“We got great feedback from the brands that participated that this ad product is helping with some major limit

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