Facebook ads have been growing and changing a lot recently, and Instagram ads are next.
Marketing Land reported, "Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform."
This is especially relevant for ecommerce sites because of the option to sell your items on Instagram. Boosting posts on the app that link directly to products could see a lot of success!
Is this a feature you would use?