February 15, 2022

6 Ways to Generate Winning Blog Topics

Blogs can be a gamechanger for businesses. In fact, according to a study by HubSpot, businesses that blog experience up 126% more leads than businesses that don't blog.

With so much information being shared online every second, it's challenging to develop a unique blog topic that will attract a readership. But rest assured, there are ways you can ensure that when your company posts information on its blog, it's the kind of stuff people want to read.

Below, we’ll discuss six ways you can gain perspective and insight into what your readers are looking for and then use it to write compelling content.

1. Ask Your Target Audience

One effective way to start generating blog topics is to understand what your customers and potential customers want to know. If you've got a list of contacts in your CRM or email list, survey them to find out what they think about the information currently being shared on your blog.

Alternatively, invite them to share topics they’re interested in learning more about. You may be surprised at how much you can learn from allowing your audience to share their feedback with you.

2. Read Other Blogs

It's a good idea to keep an eye on the types of posts that are currently popular. If you see a blog in your industry is getting a lot of traffic, take note and see how you can put a unique spin on that topic.

There's an important disclaimer with this one: don't copy anything another blog is writing. In contrast, take a read through some high-quality articles and use them as inspiration for writing your own winning piece.

3. Use Google Trends

If you're struggling to develop blog ideas, another great option is to check out what's popular on Google Trends. By typing in a topic related to your business and checking out how the search has changed over the years, you'll get an idea of whether it's something people are interested in or not. Plus, you'll be able to see what types of searches are popular at different times of the year, which will help you plan your long-term content strategy.

4. Use Company Data

Review your sales data and look for trends about what your customers are buying. You may be surprised to learn that you can write a compelling blog post based on this information.

For example, if you sell business books, your company holds valuable information on what titles are selling well and which ones aren't. Combine this info with other insights you have, such as the kind of feedback you get through your customer service department or surveys, to come up with blog post ideas that are both interesting and informative.

5. Be Realistic

Making a checklist of marketable topics is a great way to ensure you're generating ideas for posts that are doable given the time constraints most businesses operate under. A company blog with no content is one of the biggest mistakes you can make, but a blog that's never updated because there's no time to write fresh posts is also damaging.

Since most blogs publish new content regularly, you can't afford to spend days or weeks developing ideas. Instead, make sure each topic you generate has the potential to be written within a few hours and is something you can easily fit into your blog calendar for the next month or so.

6. Work with a Professional Agency

If you're looking for fast and easy ways to create great content for your business' blog, an experienced content team will be able to offer valuable advice on what blog topics are trending and how you can tap into these markets for your own business. They'll also have access to all the latest information about what your audience wants and what keywords to use to rank your content.

Cureight offers SEO and content services to help you create high-quality, optimized content that ranks for the keywords your customers are searching for. Our subject matter expert writers and experienced SEO professionals have the knowledge it takes to produce content that not only ranks well but stands out to your readers.

Ready to get started? Contact us today.