August 27, 2019
Monica Piccininno
Google loves brands

Creating a strong brand is great for SEO. Why? Search Engine Journal said, "Google is trying to answer the query. With content from other people. Without requiring them to click to view the source. Where searches for 'travel' would once net travel-based blog posts or definitions on branded sites, Google now pulls data directly into the SERPs." Brand recognition is becoming increasingly important when it comes to search engine optimization and actually getting people to click on your page. SEO is no longer just about optimizing specific keywords, though that is still important. Think big picture about your brand and you will see better results!

Why Your SEO Focus Should Be Brand Building

So much so, that there’s virtually nothing else you should focus on in 2018, besides building a brand. Big brands will get showcased in the SERPs. And small companies will be left in the dust.

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