Starting next week, Google Shopping will provide results that include unpaid, organic listings.
Search Engine Land explains: "The move comes amid the coronavirus crisis in which many brick and mortar retailers have had to close their doors. An e-commerce strategy has suddenly taken on heightened importance and urgency for merchants. The crisis was the impetus for “advancing our plans to make [Google Shopping] free for merchants,” Google’s President of Commerce Bill Ready said in a blog post. However, the change will be permanent and fits into the longer-term vision for the company’s role in digital commerce."
The new program will affect 3 different areas including distribution of ads and free listings, product data feeds uploaded to Google Merchant Center, and partnership with PayPal allowing merchants to seamlessly link their accounts.
For further information on how to participate in free product listings and Shopping ads visit Google help center