Google announced a new update that will start to affect rankings in 2021 – and it's all about the user experience.
Their main goal with the "Page Experience" algorithm update will be to prioritize websites that users like visiting.
We are lucky enough to have a heads up from Google this time, so here are a few things you should look into on your own website to prepare.
1. Reducing errors
Honestly, you should be doing this anyway but it's still good to note.
Chances are you have been frustrated by a website error in the past. Don't let that happen with your website!
2. Design problems
Website design plays a huge role in the user experience on your website.
Try testing it out with someone that has never been to your website before. Watch a friend try to navigate it and see where they get stuck or have problems, then fix any issues you find!
Most of all, make sure nothing on your website is misleading or "tricking" users to click something.
3. Your brand
Building a strong brand will help with your SEO.
If you don't already have one, create a brand strategy and guidelines in order to maintain a consistent message. Google likes a strong brand presence, and that is true even with smaller businesses.
Neil Patel reported that Google said, "The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile."