There isn't one reason why content marketing is important, there are a ton of reasons! It can build brand authority, trust, and should be a vital part of your SEO strategy!
Inside Small Business said, "Content marketing is about giving your target audiences the information they need to solve their problems; in ways they can personally connect with your brand."
Sometimes the hardest part of content creation is just starting. Once you give writing a try, you'll be surprised at how well you do. Remember to pick interesting topics, do some keyword research, and prioritize quality! You've got this!