Your approach and your strategy with curating content is a vital part of your SEO strategy.
Forbes said, "It can drive traffic to your website, encourage customers to sign up to your mailing list or even be the tipping point that encourages them to buy products or services from you. That’s why, as a thought leader, you must absolutely have a plan around your content creation."
So, do some research on your audience and cater your content to them. Are they serious and fact driven or do they like humor?
Create your strategy based on your readers to increase your SEO traffic!