Did you know that Instagram has a billion active users? Or that 25 million of those are businesses?
When you use a platform it's good to have a solid knowledge base about it. We have some interesting facts about Instagram that Search Engine Journal collected.
They said, "89.5% of Instagram photos are posted normally with no filter (at least from Instagram) added at all." This means people are either choosing not to filter their photos or they are using other methods like Lightroom or VSCO.
If you want to do some research on brands winning on Instagram, check out National Geographic, Nike, the NBA, Chanel, and Starbucks.
Finally, the most liked picture ever on Instagram is an egg. Seriously.