As some restrictions are being lifted, companies are making important decisions about how to move forward from the COVID-19 crisis.
SEO strategy should be part of this discussion!
Search engine optimization can even help you find your path as you make those decisions. Here is how!
1. Keeping an eye on trends and demand
This public health crisis is unprecedented in modern times. That means it is hard to know how to plan for the future.
Keyword research and SEO statistics are a great way to get a grasp on market trends and demand.
Search Engine Journal reported, "Marketers must take action to understand, in real time, how content is performing and ranking across all vertical and global search engines. . . The insights that SEO data gives marketers in terms of understanding intent, behavioral, and buying patterns has never been so important."
Use that keyword research to guide not only your SEO strategy, but your company decisions.
2. Take this time to make technical fixes
Many people are in a bit of a hurry up and wait situation during the pandemic.
If you are finding that you have an afternoon, a day, or a week without much on your plate then it's a good idea to set yourself up for the future!
Make those website updates you have been putting off or redo some old content. This is also a great time to make all the technical fixes you have been putting off.
How can you set yourself up for SEO success?