September 19, 2018
Hannah Brenner
SEO is anything but boring!

Does SEO sound boring to you? I'm here to tell you that is not the case! Writers can still be creative and have fun while optimizing content for search engine optimization! Search Engine Watch says it's important to find the right balance. " There’s no reason SEO and creativity can’t go hand in hand, provided content creators and SEO leaders are willing to work together and compromise. Writers who want to work in digital marketing must be willing to learn the basics of content optimization. SEO experts need to learn when it’s appropriate to sacrifice SEO elements for creative engagement." Technical SEO can support the content you create so that it reaches your target audience. Writers love to write – so don't make it a chore! Content is best when it's fun to read, so creativity should definitely be encouraged.

How to blend SEO and creativity for content marketing success

The SEO kills creativity mantra isn’t uncommon among content writers. Likewise, SEO experts often voice complaints that creative writing should take a back seat to SEO perfection. The reality is that the best types of content marketing combine creativity with SEO val

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