If you're a small business owner, you know it can be difficult to compete with larger businesses in search engine results. While there are several things you can do to improve your chances of ranking higher, optimizing your local SEO efforts is one of the most effective ways to do so.
By optimizing your local SEO, you can improve your visibility in search engine results for searches related to your business's location, such as ‘IT companies in Scranton’ or ‘Scranton IT companies’. This is a great way to reach local customers who are already interested in what you have to offer.
This blog by Neil Patel outlines some of the best strategies for optimizing your local SEO; by following these tips, you can improve your chances of reaching new customers in your area and, in turn, growing your business.